Following a relatively robust performance during 2008-10, the historic and cultural visitor attractions industry is beginning to feel the impact of the government’s Comprehensive Spending Review. There are now concerns about survival and how budget cuts will impact on investment in products and services, and on the overall quality of the visitor experience in which a lot has been invested in recent years.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Future Opportunities
Market in Brief
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Market Size and Forecast
Segment Performance
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
What Types of Attraction Do People Visit?
Sources of Information for Visits
What Encourages Consumers to Visit Historic and Cultural attractions?
Targeting Opportunities
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Issues in the Market
Who’s Innovating?
Historic and Cultural Organisations
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – Broader Market Environment
Appendix – Competitive Context
Appendix – Market Segmentation
Appendix – Brand Communications
Appendix – What Types of Attraction Do People Visit?
Appendix – Sources of Information for Visits
Appendix – What Influences Visitors?
Appendix – Targeting Opportunities
28th April 2011
“Although the profile of members of heritage organisations tends to be older, peaking among over-65s and retired couples, it is attractive because it is affluent.” 
30th November 2010
An internet search is the most popular way of looking for ideas when planning a visit to a historic and cultural visitor attraction - although the same proportion rely on word of mouth.
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The economic downturn and subsequent weak consumer confidence have broadly benefited the historic and cultural visitor attractions market in the UK, boosting domestic tourism (the so-called ‘Staycation’ trend) as more people have holidayed at home amid concerns about their job prospects and a weak pound making foreign holidays less affordable. The downside to the global recession has been that overseas tourism to the UK – a key market for attractions – has also contracted.
