This report reveals that while no single food issue chimes with the whole of Britain, animal welfare has become the most widely shared concern. British and local origin of food rank close behind, broadly on a par with purity of food, but well ahead of considerations like organic and carbon footprint.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Future Opportunities
Market in Brief
Food Origin Labelling
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Strengths and Weaknesses
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Consumer – Which Food Matters Matter?
Consumer – Attitudes towards Food Origin
Consumer – Attitudes towards British Food
Consumer – Attitudes towards Local Food
Target Groups
Consumer – Attitudes towards Food Origin
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Companies and Products: Certification and Accreditation
Companies and Products: Trade Bodies
Companies and Products: Brands
Companies and Products: Retailers
Companies and Products: Farmers' Markets and Farm Shops
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal and Broader Market Environment
Appendix – Consumer – Which Food Matters Matter?
Appendix – Consumer – Attitudes towards British Food
Appendix – Consumer – Attitudes towards Local Food
Appendix – Consumer – Target Groups
26th April 2010
First details of this year's British Food Fortnight were revealed last week, however Mintel's consumer research suggests that British food needs more than a fortnight of support.
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Detailed provenance information could help brands compete even in the price-led environment, by attracting the eight million people willing to pay more for such details.
