This report analyses market trends and consumer attitudes towards holiday car hire, investigating the core market factors, strengths and weaknesses, innovations, consumer dynamics and key players in the industry.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Future Opportunities
Market in Brief
Market
Market
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Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Market Size and Forecast
Consumer
Consumer
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Holiday Car Hire Usage
Cost and Duration
Booking and Holiday Type
Reasons for Not Hiring
Attitudes towards Holiday Car Hire
Targeting Opportunities
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Elements
Data
Data
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Appendix – Holiday Car Hire Usage
Appendix – Cost and Duration
Appendix – Booking and Holiday Type
Appendix – Reasons for Not Hiring
Appendix – Attitudes towards Holiday Car Hire
Appendix – Targeting Opportunities
27th October 2010
Like most travel-related businesses, holiday car hire suffered in the recession. Now, amid encouraging recovery signs, how can individual operators ensure greater success than their rivals?
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Following strong growth in holiday car hire abroad since 2005, the number of hires dropped by an estimated 9% to 2.9 million in 2009 before starting to recover slowly in 2010. The relative affluence of customers helped to soften the blow of recession, as overseas holiday numbers as a whole fell by 16% in 2009 and have dropped further in 2010.
