Since the start of the recession, consumers have been nervous about committing themselves to major spending on their homes or moving house, but at the same time the home has become more important in terms of the amount of time people are spending there. While going out is still a high spending priority, it appears there has been a shift in focus towards spending spare time at home to save ...
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Overview
Overview
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Market in Brief
Market
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Broader Market Environment
Consumer
Consumer
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Housing by Type of Accommodation
Household Composition
Life Events and What Is In the Home
Overview of Usage of Time Spent at Home
Household Chores and Working at Home
DIY and Gardening
Cooking and Entertaining
Use of Other Leisure Time at Home
Attitudes Towards the Home
Data
Data
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Appendix – Broader Market Environment
Appendix – Housing by Type of Accommodation
Appendix – Household Composition
Appendix – Life Events and What Is In the Home
Appendix – Overview of Usage of Time Spent at Home
Appendix – Household Chores and Working at Home
Appendix – DIY and Gardening
Appendix – Cooking and Entertaining
Appendix – Use of Other Leisure Time at Home
Appendix – Attitudes Towards the Home
29th September 2010
Four in ten people are spending more spare time at home than a couple of years ago, but there is an opportunity to encourage more of that time to be spent away from the TV.
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Four in ten adults (19.5 million) are spending more of their spare time at home than a couple of years ago, but this extra time is most likely to be taken up watching TV. Brand and retailers need to encourage people to spend more of their time on more active in-home pursuits that might drive the purchasing of products related to activities such as cooking, gardening and DIY.
