The video game industry has found it hard to replicate the extremely strong performance seen in 2008. The recession saw consumers tightening their belts and cutting back on discretionary spend, while the current generation of consoles are reaching maturity, making it harder to draw new gamers into the market.
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Overview
Overview
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Future Opportunities
Market in Brief
Market
Market
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Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses
Market Size and Forecast
Channels to Market
Consumer
Consumer
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Console Ownership
Gaming on the Move
Game and Console Buying Behaviour
Console Use
Key Product Features
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Brand/Company
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Who’s Innovating?
Market Share
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Data
Data
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Appendix – Console Ownership
Appendix – Game and Console Buying Behaviour
Appendix – Key Product Features
Appendix – Gaming on the Move
Appendix – Console Use
29th June 2011
"In the UK, Nintendo 3DS has fared relatively well compared to its predecessor, the original DS, by sales volume. UK consumers seem taken in by the glasses-free gaming experience, while future releases of classic titles such as Legend of Zelda and Super Mario, as well as a game specifically centred ... 
23rd December 2010
Trading updates from HMV and Game would suggest the UK gaming market was dying. But in Europe Gamestop is thriving. What can one learn from the other? The key appears to be integrating the stores and online offer.
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The gaming demographic has broadened, but there is still a gulf between what new and traditional gamers are looking for. Online gaming has little appeal for women and older gamers, and remains the preserve of younger men.
