The poultry sector saw volume sales decline for a number of years under pressure from bird flu and rapidly rising inflation. However, the poultry market has regained momentum in the recession, enjoying a strong image as easy to cook, versatile and better value for money than red meat.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Future Opportunities
Market in Brief
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses
Market Size and Forecast
Poultry – Segment Performance
Game – Segment Performance
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Consumer – What they Buy
Consumer – Chicken Purchase Frequency by Type
Consumer – The Value of Chicken
Consumer – Choice Factors
Consumer – Attitudes towards Poultry
Consumer – Target Groups
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
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Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – Broader Market Environment
Appendix – Consumer – What they Buy
Appendix – Consumer – Chicken Purchase Frequency by Type
Appendix – Consumer – The Value of Chicken
Appendix – Consumer – Choice Factors
Appendix – Consumer – Attitudes towards Poultry
Appendix – Consumer – Target Groups
27th July 2010
Seen by a large minority as a Christmas food lacking in taste, turkey needs a revamp. New products can bring the message home.
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Easy recipe suggestions for game or cooking demonstrations – live or online – could spark interest among the over seven million adults who would like to cook more game but say they don't know how.
