 Whereas sales of new cars have fallen by 14% in 2009 from 2.13m to 1.83m, sales of hybrid and electric cars actually increased by 25% from 16,000 to 20,000 cars. Despite the market downturn, 4,000 car buyers have taken advantage of the £2,000 scrappage allowance to buy higher priced hybrid, electric or other alternatively fuelled cars.Even though the financial crisis and the recession ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Future Opportunities
Market in Brief
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Market Background
Car Market Forecasts
Broader Market Environment
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Car Ownership and Purchase Intentions
The Purchase Process – Purchase Funnels
Car Purchasing – Which Features and Benefits Matter
Brand Preferences and Selection
The Purchase Process – Future Car Buyers
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix
23rd November 2009
A new breed of online retailers are leveraging the power of existing social networks. 
30th October 2009
Car manufacturers need to build more emotive benefits into their brands. |
