Table of Contents
Scope and Themes
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- What you need to know
- Definition
- Data sources
- Sales data
- Mintel Menu Insights
- Consumer survey data
- Advertising and promotion
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- A bright spot in a grey world
- The best of both worlds
- QSRs dominate by sheer size
- Fast casual scores with the quality/cost ratio
- Utilizing technology
- Expanding price point options and hours of service
- The reality of menu transparency
- Competition at every turn
- What’s working on the menu
- The health dichotomy
- SSW operators are at the forefront of online ordering and delivery scheduling
- Women and children first
- Restaurant usage overview
- Sandwich, sub and wrap restaurant usage and visit frequency
- Sandwich, sub and wrap restaurant usage—race and ethnicity
- SSW restaurant selection factors
Insights and Opportunities
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- Key points
- Social networking can be your “friend”
- Don’t ignore the online review community; become a part of it
- Sandwiches, subs and wraps at a variety of price points
- Expanding beyond the lunch hours
- Making the most of menu transparency
- Gluten-Free
- Tackling the sodium issue
Inspire Insights
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- Non-Standard Society
- What's it about?
- What we've seen
- Sandwich, sub and wrap restaurants don’t cast a Hispanic net. So what?
- But long term trends dictate otherwise
- Latino de Panera?
Market Size and Forecast
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- Key points
- Quality meals at value pricing aid market
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- Figure 1: U.S. sales and forecast of SSW restaurants, at current prices, 2004-12
- Figure 2: U.S. sales and forecast of SSW restaurants, at inflation-adjusted prices, 2004-12
Competitive Context
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- QSR and fast casual
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- Figure 3: Average price—sandwich, by QSR, SSW and fast casual, Q1 2009
- Coffeehouses and donut shops
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- Figure 4: Sandwiches as a percentage of Dunkin’ Donuts’ food menu, 2006-09
- Family/midscale
- Brown-bagging it
Segment Performance
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- Key points
- QSR chains dominate the market
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- Figure 5: U.S. sales and forecast of SSW restaurants, by segment, 2006 and 2008
Segment Performance—QSR SSW Restaurants
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- Key points
- Good food! Low price!
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- Figure 6: U.S. sales of QSR SSW restaurants, at current prices, 2004-08
Segment Performance—Fast Casual SSW Restaurants
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- Key points
- Overview
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- Figure 7: U.S. sales of fast casual SSW restaurants, at current prices, 2004-08
Market Drivers
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- Key points
- Restaurant industry recession continues, but the bottom may be in sight
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- Figure 8: Restaurant Performance Index, current situation, and expectations, May 2007-May 2009
- Consumer confidence undermines willingness to spend at restaurants
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- Figure 9: Consumer Sentiment Index, by quarter, 2001-09
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- Figure 10: QSR and fast casual restaurant spend compared to last year, selected demographics, May 2009
- Recession reshapes the family dynamic
- Hispanics to drive population growth, but they underuse SSW restaurants
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- Figure 11: Population, by race and Hispanic origin, 2004-14
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- Figure 12: U.S. Hispanic population, by age, 2004-14
Restaurant Analysis: Subway
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- The Subway customer
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- Figure 13: Key Subway user demographics
Restaurant Analysis: Arby’s
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- A downward trajectory
- Innovations
- The Arby’s customer
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- Figure 14: Key Arby’s user demographics
Restaurant Analysis: Panera Bread
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- Figure 15: Key Panera user demographics
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Restaurant Analysis: Quiznos Sub
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- Figure 16: Key Quiznos Sub user demographics
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Restaurant Analysis: Einstein Bros. Bagels
Restaurant Analysis: Up-And-Comers
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- Potbelly—a local favorite hits the big time
- Pita Pit—focusing on the franchise
- McAllister’s Deli—for the kids
Brand Qualities: Threading Health into the Brand
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- Jason’s Deli—a healthy makeover
Advertising and Promotion
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- Company highlight: Subway—targeting kids
- Television advertising
- Pricing
- Quiznos
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- Figure 17: Quiznos television ad, 2009
- Subway
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- Figure 18: Subway television ad, 2009
- Ethnic-inspired offerings
- Arby’s
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- Figure 19: Arby’s television ad, 2008
- Catering
- Jason’s Deli
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- Figure 20: Jason’s Deli television ad, 2009
- Atlanta Bread Company
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- Figure 21: Atlanta Bread Co. television ad, 2008
- Ambiance
- Cosi
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- Figure 22: Cosi television ad, 2008
Innovations and Innovators: Menu Innovation
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- Key points
- Smoothies and all-day breakfast
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- Figure 23: Interest in trying new options, 2007, 2008, and 2009
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- Figure 24: Top 10 beverage types, ranked by number of items, by restaurant segment, Q1 2009
- Figure 25: Smoothies on the menu at SSW restaurants, 2007-09
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- Figure 26: Interest in trying selected options, by gender, May 2009
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- Figure 27: Interest in trying all-day breakfast, by age, May 2009
- Cuisine types
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- Figure 28: Top 5 cuisine types, top sandwich, sub and wrap restaurants, 2007, 2008, and 2009
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- Figure 29: Top 5 cuisine types, by restaurant segment, Q1 2009
- Menu pricing
- The $5 phenomenon
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- Figure 30: Average price per entrée, by restaurant segment, 2007, 2008, and 2009
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- Figure 31: Average sandwich price, leading SSW restaurants, 2007-09
Innovation and Innovators: Health on the Menu
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- Key points
- Overview
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- Figure 32: Consumer diet self-perceptions, degree of healthfulness, May 2009
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- Figure 33: Importance of eating healthfully, degree of importance, May 2009
- Restaurant segment usage, by diet healthfulness
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- Figure 34: Restaurant segment usage, by diet healthfulness, May 2009*
- Sandwich, sub and wrap restaurant usage, by diet healthfulness
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- Figure 35: Top 10 sandwich, sub and wrap restaurant usage, by diet healthfulness, May 2009*
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- Figure 36: Top 10 nutritional food claims, SSW restaurants, 2007, 2008 and 2009
Innovation and Innovators: Enhancing Speed and Convenience Using Technology
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- Key points
- Overview
- Online ordering and delivery scheduling
Innovation and Innovators: Bringing in Moms and Kids
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- Key points
- Scoring points with family-friendly fare and extras
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- Figure 37: Sandwich, sub and wrap restaurant usage and usage frequency, by restaurant and presence of children, May 2009
Restaurant Usage Overview
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- Key points
- Restaurant usage
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- Figure 38: Restaurant usage in last year, selected demographics, May 2009
- Restaurant usage and usage frequency, by segment
- Demographic analysis
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- Figure 39: Usage of restaurant segments in past three months, by gender, May 2009
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- Figure 40: Usage of restaurant segments in past three months, by selected HH income groups, May 2009
- Addendum: consumer question explanation
Sandwich, Sub and Wrap Restaurant Usage and Usage Frequency
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- Key points
- Overview
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- Figure 41: Sandwich, sub and wrap restaurant usage and usage frequency, by restaurant, May 2009
- Demographic analysis
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- Figure 42: Sandwich, sub and wrap restaurant usage and usage frequency, top 10 restaurants by usage, by gender, May 2009
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- Figure 43: Sandwich, sub and wrap restaurant usage and usage frequency, top 10 restaurants by usage, by selected HH income groups, May 2009
Sandwich, Sub and Wrap Restaurant Usage—Race and Ethnicity
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- Key points
- Brand selection
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- Figure 44: Selected sandwich, sub and wrap restaurant usage, by race/ethnicity, October 2007-December 2008
- Acculturated versus non-acculturated Hispanics
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- Figure 45: Selected sandwich, sub and wrap restaurant usage, by degree of English spoken in home, October 2007-December 2008
Kids’ SSW Restaurant Usage
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- Kids’ and teens’ usage of specific restaurants in past month
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- Figure 46: Children’s self-reporting restaurant usage, by selected restaurants, by age, March 2009
Custom Groups: SSW Restaurant Selection Factors
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- Key points
- Attitudes towards restaurants: SSW users versus non-users
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- Figure 47: Attitudes towards restaurants, sandwich, sub and wrap restaurant users versus non-users, May 2009
- Important reasons for picking a QSR: SSW users versus non-users
- Value and cost
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- Figure 48: Important value and cost rationales for picking a QSR, sandwich, sub and wrap restaurant users versus non-users, May 2009
- Specific menu selections
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- Figure 49: Specific menu selections important in picking a QSR, sandwich, sub and wrap restaurant users versus non-users, May 2009
- Food and menu attributes
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- Figure 50: Specific menu selections important in picking a QSR, sandwich, sub and wrap restaurant users versus non-users, May 2009
- Addendum
Cluster Analysis
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- Healthsters
- Who they are
- Opportunity
- Indulgers
- Who they are
- Opportunity
- Easers
- Who they are
- Opportunity
- Cluster characteristics
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- Figure 51: Sandwich, sub and wrap clusters, May 2009
- Figure 52: Sandwich, sub and wrap restaurant usage and usage frequency, by sandwich, sub and wrap clusters, May 2009
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- Figure 53: Important healthful meal attributes, by sandwich, sub and wrap clusters, May 2009
- Figure 54: Weighing healthy item: expense, interest, and usage, by sandwich, sub and wrap clusters, May 2009
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- Figure 55: Important limited service restaurant attributes, by sandwich, sub and wrap clusters, May 2009
- Cluster demographics
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- Figure 56: Sandwich, sub and wrap clusters, by gender, May 2009
- Figure 57: Sandwich, sub and wrap clusters, by age group, May 2009
- Figure 58: Sandwich, sub and wrap clusters, by household income group, May 2009
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- Figure 59: Sandwich, sub and wrap clusters, by race, May 2009
- Figure 60: Sandwich, sub and wrap clusters, by Hispanic origin, Month 2009
- Cluster methodology
Appendix: Additional Consumer Tables
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- Parents of kids aged 1-5
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- Figure 61: Kids’ aged 1-5 dining out attitudes and behaviors, by gender, March 2009
- Parents of kids aged 6-11
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- Figure 62: Kids’ aged 6-11 dining out attitudes and behaviors, by gender, March 2009
- Parents of kids aged 12-17
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- Figure 63: Kids’ aged 6-11 dining out attitudes and behaviors, by gender, March 2009
Appendix: Trade Associations
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