Table of Contents
Issues in the Market
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- Consumer research
- Abbreviations
Market in Brief
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- A massive market
- Thriving on novelty and innovation
- A youth market
- A context of social debate
- Looking to the future
- Future prospects
Internal Market Environment
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- Key points
- Attitudes
- The Brits just like drinking…
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- Figure 1: Attitudes towards eating and drinking, by country, 2008
- Conservative, but worried
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- Figure 2: Attitudes towards alcohol and health, by country, 2008
- Respect for quality – and brands
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- Figure 3: Attitudes towards shopping, brands and pricing, by country, 2008
- Attitudes by demographics
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- Figure 4: Attitudes towards new products, GB, by demographic sub-groups, 2008
- The UK's drinking problem
- Blame the man who sells the gun
- Too sweet?
- Better-for-you goes functional
- Environmentally-friendly, maybe - but is it ethical?
- Packaging matters
- Targeting women
Broader Market Environment
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- Key points
- Demographic trends may help
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- Figure 5: Structure of the UK population, by age and gender, 2003-13
- Loadsamoney - even if the outlook's poor
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- Figure 6: UK population, by socio-economic group, 2003-13
- The changing tastes of single households
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- Figure 7: The changing structure of UK households, 1971-2006
- The economy groans on…
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- Figure 8: Trends in personal disposable income and consumer expenditure, at current prices 2004-14
Leading Drinks Markets for New Product Development
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- Key points
- NPD backs the biggest in alcoholic drinks
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- Figure 9: Top product categories for new product development in alcoholic drinks, percentage, 2006-09
- NPD a key strategy for soft drinks
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- Figure 10: Top product categories for new product development in non-alcoholic drinks, percentage, 2006-09
- £34 billion – but falling slowly
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- Figure 11: Value sales of alcoholic drinks, 2004-14
- Figure 12: Retail value sales of alcoholic drinks, 2004-14
- Figure 13: Volume sales of alcoholic drinks, 2004-14
- Beer spearheads value decline
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- Figure 14: Value sales of alcoholic drinks, by type, 2004-09
- Spirits and wine drive retail onwards
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- Figure 15: Retail value sales of alcoholic drinks, by type, 2004-09
- Figure 16: Volume sales of alcoholic drinks, by type, 2004-09
- Soft drinks buoyant as growth in alcoholic drinks stutters
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- Figure 17: Value sales of non-alcoholic drinks, 2004-14
- Figure 18: Retail value sales of non-alcoholic drinks, 2004-14*
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- Figure 19: Volume sales of non-alcoholic drinks, 2004-14
- Carbonates dominate – but water and juice the fastest growing
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- Figure 20: Value sales of non-alcoholic drinks, by type, 2004-09
- Figure 21: Volume sales of non-alcoholic drinks, by type, 2004-09
- Factors used in the forecast
Leading Product Claims for New Product Development
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- Key points
- Premium rules – OK?
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- Figure 22: Top 20 claims for new product development in alcoholic drinks, 2006-09
- But health concerns dominate in soft drinks
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- Figure 23: Top claims for new product development in non-alcoholic drinks, 2006-09
- Targeting the female audience
- Lower in alcohol
- Economy – far from forgotten
- But Premium still rules
- Attracting consumers
- Environmentally-friendly packaging – and convenient
- Limited editions
- Co-branding and tie-ins
- Fair trade
- Added benefits
Leading Companies for New Product Development
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- Key points
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- Figure 24: Top companies for new product development in alcoholic drinks, percentage, 2006-09
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- Figure 25: Top companies for new product development in non-alcoholic drinks, percentage, 2006-09
The Consumer – Pan-European Overview
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- Key points
- More Brits drink – but not by much
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- Figure 26: Alcohol consumption, by country, 2006-08
- An ocean of tea and Nescafé?
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- Figure 27: Consumption of non-alcoholic drinks in the last 12 months, by country, 2008
- Diffidence holds back soft drinks
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- Figure 28: Frequency of consumption of non-alcoholic drinks, by country, 2008
The Consumer – Trends in Consumption in the UK
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- Key points
- It's a middle-aged (and male) thing
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- Figure 29: Alcohol consumption in last 12 months, by gender and age, 2004-08
- Only Champagne and cider buck the downward trend
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- Figure 30: Trends in alcohol consumption, by type of drink, 2004-08
- Trends in frequency of drinking
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- Figure 31: Frequency of drinking, 2004-08
- 35-54-year-olds the biggest drinkers
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- Figure 32: Consumption of alchohol in last 12 months, by demographic sub-group, 2008
- An older, affluent demographic
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- Figure 33: Consumption of alcohol, by type of drink, by demographic sub-group, 2008
- Soft drinks – a broader constituency
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- Figure 34: Penetration of non-alcoholic drinks, by type, by demographic sub-group, 2008
The Consumer – Attitudes
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- Key points
- Some pointers to new product targeting
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- Figure 35: Attitudes, by choice of alcoholic drink, 2008
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- Figure 36: Attitudes, by choice of alcoholic drink, 2008
- Who's got the attitude?
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- Figure 37: Attitudes towards drinking, by demographic sub-group, 2008
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