Table of Contents
Issues in the Market
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- Definition
- Consumer research
- Abbreviations
Market in Brief
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- Economic and health concerns
- Healthier drinks lead for NPD
- Own-label offering ever more significant
- Consumer base opens up
- Future prospects
Internal Market Environment
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- Key points
- More drinking at home
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- Figure 1: Attitudes towards eating and drinking, by country, 2008
- The young and female more open to novelty
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- Figure 2: Attitudes towards drinking, by demographic sub-group, 2008
- Figure 3: Attitudes towards new products, by demographic sub-group, 2008
- Health and wellness concerns weigh against alcohol and coffee
- Sustainability
- Purity law helps traditional beers for now, but a shake up may come
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- Figure 4: Attitudes towards alcohol and health, by country, 2008
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- Figure 5: Attitudes towards shopping, brands and pricing, by country, 2008
- Campaigns against youth drinking take effect
Broader Market Environment
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- Key points
- The ageing population militates against NPD
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- Figure 6: Trends in German population, by age, 2003-13
- Economy and employment crucial for alcoholic drinks sales
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- Figure 7: Trends in German PDI, consumer expenditure and GDP, at current prices, 2004-14
- Figure 8: Trends in German employment, by gender, 2003-08
- Household size
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- Figure 9: Trends in number of German households, by size, 2002-06
Leading Drinks Markets for New Product Development
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- Key points
- Alcoholic drinks
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- Figure 10: Top product categories for new product development in alcoholic drinks, percentage, 2006-09
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- Figure 11: Volume sales of alcoholic drinks, by type, 2004-09
- Figure 12: Value sales of alcoholic drinks, by type, 2004-09
- Beer
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- Figure 13: German retail volume sales of beer, 2004-14
- Figure 14: German retail value sales of beer, 2004-14
- Wine
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- Figure 15: German retail volume sales of wine, 2004-14
- Figure 16: German retail value sales of wine, 2004-14
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- Figure 17: German retail volume sales of wine, by type, 2004-09
- Spirits and liqueurs
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- Figure 18: German retail volume sales of spirit and liqueurs, 2004-14
- Figure 19: German retail value sales of spirit and liqueurs, 2004-14
- Soft and hot drinks
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- Figure 20: Top product categories for new product development in non-alcoholic drinks, percenatge, 2006-09
- Soft drinks
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- Figure 21: German retail volume sales of soft drinks, by type, 2004-09
- Figure 22: German retail value sales of soft drinks, by type, 2004-09
- Carbonated drinks
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- Figure 23: German retail volume sales of carbonated and other soft drinks, 2004-14
- Figure 24: German retail value sales of carbonated and other soft drinks, 2004-14
- Bottled water and near-water
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- Figure 25: German retail volume sales of bottled water and near-water, 2004-14
- Figure 26: German retail value sales of bottled water and near-water, 2004-14
- Juice and juice drinks
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- Figure 27: German retail volume sales of juice and juice drinks, 2004-14
- Figure 28: German retail value sales of juice and juice drinks, 2004-14
- Coffee
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- Figure 29: German retail volume sales of coffee, by type, 2007-09
- Figure 30: German retail value sales of coffee, by type, 2007-09
- Tea
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- Figure 31: German retail value sales of tea, 2004-14
- Figure 32: German retail value sales of tea, by type, 2004-09
- Factors used in the forecast
Leading Product Claims for New Product Development
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- Key points
- Alcoholic drinks
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- Figure 33: Top 20 claims for new product development in alcoholic drinks, 2006-09
- Non-alcoholic drinks
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- Figure 34: Top 20 claims for new product development in non-alcoholic drinks, 2006-09
Leading Companies for New Product Development
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- Key points
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- Figure 35: Top companies for new product development in alcoholic drinks, percentage, 2006-09
- Non-alcoholic drinks
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- Figure 36: Top companies for new product development in non-alcoholic drinks, percentage, 2006-09
The Consumer – Pan-European Overview
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- Key points
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- Figure 37: Alcohol consumption, by country, 2006-08
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- Figure 38: Consumption of non-alcoholic drinks in the last 12 months, by country, 2008
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- Figure 39: Frequency of consumption of non-alcoholic drinks, by country, 2008
- Consumption of alcohol in Germany
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- Figure 40: Consumption of alcohol in last 12 months, by demographic sub-group, 2008
The Consumer - Trends in Consumption in Germany
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- Key points
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- Figure 41: Consumption of alcohol in the last 12 months, by gender and age, 2004-08
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- Figure 42: Frequency of drinking, 2004-08
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- Figure 43: Frequency of drinking alcohol, by choice of drink, 2008
- Winners and losers
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- Figure 44: Trends in alcohol consumption, by type of drink, 2004-08
The Consumer – Attitudes
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- Key points
- Alcoholic drinks
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- Figure 45: Consumption of alcohol, by type of drink, by demographic sub-group, 2008
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- Figure 46: Consumption of alcohol, by type of drink, by demographic sub-group, 2008
- Non-alcoholic drinks
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- Figure 47: Penetration of non-alcoholic drinks, by type, by demographic sub-group, 2008
- Attitudes of alcohol drinkers
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- Figure 48: Attitudes, by choice of alcoholic drink, 2008
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