Table of Contents
Scope and Themes
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- What you need to know
- Definition
- Data sources and methodology
- Sales data
- Consumer survey data
- Advertising clips
- Abbreviations
- Terms
Executive Summary
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- Market at a glance
- Category sales concentrated among three players
- Drug stores dominate retail FDMx channels
- Potential opportunities still exist
- Changing demographics
- Celebrity influence changing
- Advertising and promotional efforts
- Manufacturers still striving for innovation
- One brand controls color cosmetics segment
- Usage, attitudes and motivations
Insights and Opportunities
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- Out with the old, in with the new?
- Focus on the natural
- All about value
Inspire Insights
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- Mood Beauty
- What’s it all about?
- Science, psychology and lip gloss
Market Size and Forecast
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- Key points
- Challenges will remain, as consumers strive to save money
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- Figure 1: U.S. FDMx sales of color cosmetics, at current prices, 2003-13
- Figure 2: U.S. FDMx sales of color cosmetics, at inflation-adjusted prices, 2003-13
- Walmart sales
Competitive Context
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- Mineral makeup still influencing the market
- A focus on science
- The impact of the demise of Max Factor
- Changing work habits leading to changes in makeup habits
- Two-in-one products decrease the need for certain items
Segment Performance
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- Key points
- Eye makeup leads the category
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- Figure 3: FDMx sales of color cosmetics, by segment, 2006 and 2008
Segment Performance—Eye Makeup
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- Key points
- Eye makeup a bright spot in color cosmetics category
- Other trends in eye makeup
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- Figure 4: U.S. FDMx sales and forecast of eye makeup, at current prices, 2003-13
Segment Performance—Face Makeup
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- Key points
- Women unwilling to forego the basics
- Mineral makeup still sparking interest
- Increasing emphasis on an ethnic audience
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- Figure 5: U.S. FDMx sales and forecast of face makeup, at current prices, 2003-13
Segment Performance—Lip Makeup
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- Key points
- Lower prices, natural look both affecting growth
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- Figure 6: U.S. FDMx sales and forecast of lip makeup, at current prices, 2003-13
Retail Channels
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- Key points
- Drug stores stay on top, while other channels make little headway
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- Figure 7: U.S. FDMx sales of color cosmetics, by retail channel, 2006 and 2008
Retail Channels—Drug Stores
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- Key points
- Drug stores focus on element of “masstige”
- Drug stores also use a number of other methods to stay relevant
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- Figure 8: Drug store sales of color cosmetics, 2003-08
Retail Channels—All Other
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- Key points
- No great gains seen in other channels
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- Figure 9: “Other”* sales of color cosmetics, 2003-08
Market Drivers
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- Changing demographics of female population
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- Figure 10: Female population, by age, 2004-14
- Teen population will have a negative impact
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- Figure 11: U.S. teen population aged 12-17, projected growth trends in five-year intervals from 2000-30
- Flagging economy leads to personal care trade-downs
- Celebrity influence in the cosmetics world waning?
Leading Companies
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- Key points
- L’Oréal solidifies its hold on the color cosmetics category
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- Figure 12: FDMx sales of color cosmetics, by leading manufacturers, 2008 and 2009
Brand Share—Eye Makeup
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- Key points
- Consumers still drawn to classics
- Other newcomers also having an impact
- P&G still in the battle
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- Figure 13: FDMx brand sales of eye makeup in the U.S., 2008 and 2009
Brand Share—Face Makeup
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- Key points
- Foundation sales driving the face makeup segment
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- Figure 14: FDMx brand sales of face makeup in the U.S., 2008 and 2009
Brand Share—Lip Makeup
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- Key points
- Is the “Lipstick Index” valid?
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- Figure 15: FDMx brand sales of lip makeup in the U.S., 2008 and 2009
Brand Qualities
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- Smashbox Cosmetics, an innovative brand
- Cargo Cosmetics meets consumers’ needs
- Recent innovative launches:
Innovation and Innovators
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- Key points
- Makeup artists, cartoon collections, and entertainment
- Makeup artists’ mass appeal
- So cute…iconic cartoon collections and entertainment
- About face
- Mineral makeup forges ahead
- Skin matching foundations
- Ethnic audience, Indian influence
- Prime time
- Matte finish
- High definition
- Skincare meets makeup
- Eyelash craze
- Pump up the volume
- Battery-operated
- Special ingredients and color
- Eyelash conditioners
- Lip Service—finishing touches
- Plump lips
- Vibrant color
- High gloss shine
- Long-lasting technology
- Clever and innovative packaging
- Controlled release
- Double-ended applicators
- Compacts
- Charms and entertainment
- Green, natural, and eco-friendly
- Ingredients and eco-friendly packaging
- Consumer awareness
Advertising and Promotion
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- Common advertising themes
- In-use product focus, technology-driven
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- Figure 16: Television ad L’Oréal Double Extend Beauty Tubes Mascara, 2009
- Figure 17: Television ad Almay Smart Shade, 2009
- Technology and fashion collide
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- Figure 18: Television ad Maybelline Lash Stiletto Ultimate Length Mascara, 2009
- Figure 19: Television ad Rimmel London Sexy Curves Mascara, 2009
- Celebrity-endorsed
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- Figure 20: Television ad Cover Girl & Olay Simply Ageless, 2009
- Figure 21: Television ad Revlon Creme Gloss, 2009
Usage of Color Cosmetics
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- Key points
- Overall makeup usage
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- Figure 22: Use of makeup among adult women, July 2007-September 2008
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- Figure 23: Use of makeup among adult women, by age, July 2007-September 2008
- Usage of eye makeup
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- Figure 24: Use of eye makeup among adult women, by age, July 2007-September 2008
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- Figure 25: Use of mascara among adult women, by age, July 2007-September 2008
- Usage of lip makeup
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- Figure 26: Use of lip makeup among adult women, by age, July 2007-September 2008
- Usage of face makeup
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- Figure 27: Use of face makeup among adult women, by age, July 2007-September 2008
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- Figure 28: Use of blusher among adult women, by age, July 2007-September 2008
- Choice of FDM retail channel
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- Figure 29: Preferred retail outlet for makeup purcase, by age, February 2009
Attitudes and Motivations
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- Key points
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- Figure 30: Attitudes towards makeup among adult women, by age, February 2009
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- Figure 31: Attitudes towards makeup qualities among adult women, by age, February 2009
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- Figure 32: Attitudes towards makeup purchase among adult women, by age, February 2009
- Recessionary factors
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- Figure 33: Attitudes towards economy relative to spending among adult women, by age, February 2009
- Figure 34: Attitudes towards economy relative to spending among adult women, by household income, February 2009
- Makeup relations and habits
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- Figure 35: General attitudes towards makeup wear and usage among adult women, by age, February 2009
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- Figure 36: General attitudes towards makeup wear and usage among adult women, by household income, February 2009
Teens
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- Key points
- Usage and frequency
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- Figure 37: Makeup usage among teens, by age, April 2007-June 2008
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- Figure 38: Blusher usage among teens, type and frequency, by age, April 2007-June 2008
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- Figure 39: Mascara usage among teens, type and frequency, by age, April 2007-June 2008
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- Figure 40: Eye shadow/eyeliner usage among teens, type and frequency, by age, April 2007-June 2008
- Brand preferences
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- Figure 41: Preferred brands for eye shadow/liner/pencil, by age, April 2007-June 2008
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- Figure 42: Lipstick/gloss usage among teens, type and frequency, by age, April 2007-June 2008
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- Figure 43: Preferred brands for lipstick/gloss, by age, April 2007-June 2008
Race/Hispanic Origin
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- Overall usage
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- Figure 44: Use of makeup among adult women, by race/Hispanic origin, July 2007-September 2008
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- Figure 45: Attitudes towards makeup among adult women, by race/Hispanic origin, February 2009
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- Figure 46: Attitudes towards makeup qualities among adult women, by race/Hispanic origin, February 2009
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- Figure 47: Attitudes towards economy relative to spending among adult women, by race/Hispanic origin, February 2009
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- Figure 48: Factors that most likely incite product trial, by race/Hispanic origin, February 2009
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- Figure 49: General attitudes towards makeup wear and usage among adult women, by race/Hispanic origin, February 2009
Cluster Analysis
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- Contemplators
- Who they are
- Opportunity
- Pluralists
- Who they are
- Opportunity
- Lighthearts
- Who they are
- Opportunity
- Cluster characteristics
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- Figure 50: Color cosmetics clusters, February 2009
- Figure 51: Attitudes towards makeup among adult women, by color cosmetics clusters, February 2009
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- Figure 52: Attitudes towards makeup qualities among adult women, by color cosmetics clusters, February 2009
- Figure 53: Preferred retail outlet for cosmetic purchases, by color cosmetics clusters, February 2009
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- Figure 54: Factors that most likely incite product trial, by color cosmetics clusters, February 2009
- Figure 55: Attitudes towards economy relative to spending, by color cosmetics clusters, February 2009
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- Figure 56: General attitudes towards makeup wear and usage, by color cosmetics clusters, February 2009
- Cluster demographics
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- Figure 57: Color cosmetics clusters, by age, February 2009
- Figure 58: Color cosmetics clusters, by HH income, February 2009
- Figure 59: Color cosmetics clusters, by race, February 2009
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- Figure 60: Color cosmetics clusters, by Hispanic origin, February 2009
- Cluster methodology
Custom Consumer Groups
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- Married with children
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- Figure 61: Makeup usage, by marital and child status, February 2009
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- Figure 62: Attitudes towards makeup, by marital and child status, February 2009
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- Figure 63: General attitudes towards makeup wear and usage among adult women, by marital and child status, February 2009
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- Figure 64: Economic attitudes towards makeup wear and usage among adult women, by marital and child status, February 2009
IRI/Builders—Key Household Purchase Measures
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- Eye cosmetics—U.S.
- Overview of eye cosmetics
- Mascara
- Brand map
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- Figure 65: Brand map, selected brands of mascara, by household penetration, 2008*
- Brand leader characteristics
- Key purchase measures
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- Figure 66: Key purchase measures for the top brands of mascara, by household penetration, 2008*
- Facial Cosmetics—U.S.
- Overview of facial cosmetics
- Foundation
- Brand map
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- Figure 67: Brand map, selected brands of foundation, by household penetration, 2008*
- Brand leader characteristics
- Key purchase measures
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- Figure 68: Key purchase measures for the top brands of foundation, by household penetration, 2008*
- Lip cosmetics—U.S.
- Overview of lip cosmetics
- Lipstick
- Brand map
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- Figure 69: Brand map, selected brands of lipstick, by household penetration, 2008*
- Brand leader characteristics
- Key purchase measures
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- Figure 70: Key purchase measures for the top brands of lipstick, by household penetration, 2008*
- Lip gloss
- Brand map
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- Figure 71: Brand map, selected brands of lip gloss, by household penetration, 2008*
- Brand leader characteristics
- Key purchase measures
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- Figure 72: Key purchase measures for the top brands of lip gloss, by household penetration, 2008*
Appendix: Trade Associations
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