In the largest sales category, volume brands, brands are closely matched with no little differentiation in the mind of the consumer. Brand image and reputation are the common weaknesses for volume brands. A volume brand that could cultivate a distinctive brand image or reputation, perhaps through niche semi-premium products, that differentiates it from its main competitors could increase share in this segment.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
How Brand Groups Compete
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Brand Selection Process
Premium Brands High on Preference Lists
The Next Car Purchase …
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Brand Strengths and Weaknesses: Ford
Brand Strengths and Weaknesses: Vauxhall
Brand Strengths and Weaknesses: Volkswagen
Brand Strengths and Weaknesses: Toyota
Brand Strengths and Weaknesses: Audi
Brand Strengths and Weaknesses: Honda
Brand Strengths and Weaknesses: BMW
Brand Strengths and Weaknesses: Peugeot
Brand Strengths and Weaknesses: Renault
Brand Strengths and Weaknesses: Mercedes
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Methodology
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Consumers often aspire to owning premium car brands but end up purchasing volume brands: cost considerations (purchase price and running costs) win the day. The choice is often a new volume brand or a used premium brand in the £7000-£10,000 price range which accounts for 25% of all car purchases.
