Table of Contents
Scope and Themes
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- What you need to know
- Definition
- Sources
- Consumer survey data
- Advertising
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- Entertainment trends
- Entertainment choices
- Sports and games
- Sports
- Games
- Video games
- Authenticity and cultural identity
- Understanding the consumer
- Demographics
- Acculturation
Insights and Opportunities
Inspire Insights
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- Trend: That's (Home) Entertainment!
- What's it about?
- What we've seen
- Specifics
- Implications
- Trend: No More Mainstream
- What's it about?
- What we've seen
- Specifics
- Implications
Entertainment Trends
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- Entertainment preferences
- Entertainment preference by race/Hispanic origin
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- Figure 1: Leisure activities preferred—Hispanics vs. non-Hispanics, July 2007-September 2008
- Leisure/Hobbies by race/Hispanic origin
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- Figure 2: Leisure and hobbies participated in—Hispanics vs. non-Hispanics, July 2007-September 2008
- Sports choices by race/Hispanic origin
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- Figure 3: Sports/fitness activities participated in—Hispanics vs. non-Hispanics, July 2007-September 2008
- Entertainment activities of Hispanic consumers
- By age
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- Figure 4: Hispanic participation in entertainment activities, by age, February 2009
- By income
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- Figure 5: Hispanic participation in entertainment activities, by income, February 2009
- By language
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- Figure 6: Hispanic entertainment preferences, by language preference in the home, February 2009
- Entertainment events
- By age
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- Figure 7: Hispanic entertainment attendance, by age, February 2009
- By income
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- Figure 8: Hispanic entertainment attendance, by income, February 2009
- By language preference
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- Figure 9: Hispanic entertainment attendance, by language preference in the home, February 2009
- Media and entertainment
- By age
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- Figure 10: Hispanic entertainment media selection, by age, February 2009
- By income
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- Figure 11: Hispanic entertainment media selection, by income, February 2009
- By language
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- Figure 12: Hispanic entertainment media selection, by language preference, February 2009
Entertainment Choices
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- Performances
- By race/Hispanic origin
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- Figure 13: Type of performances attended—Hispanics vs. non-Hispanics, July 2007-September 2008
- By income
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- Figure 14: Type of performances attended by Hispanics, by household income, July 2007-September 2008
- Movies
- By race/Hispanic origin
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- Figure 15: Types of movie DVDs rented—Hispanics vs. non-Hispanics, July 2007-September 2008
- Figure 16: Types of movie DVDs purchased—Hispanics vs. non-Hispanics, July 2007-September 2008
- By language
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- Figure 17: Hispanics who have rented DVD movies, by language preference when watching TV, July 2007-September 2008
- Figure 18: Hispanics who have purchased DVD movies, by language preference when watching TV, July 2007-September 2008
- Music
- By race/Hispanic origin
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- Figure 19: Music preferred—Hispanics vs. non-Hispanics, July 2007-September 2008
- By gender
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- Figure 20: Music preferred by Hispanics, by gender, July 2007-September 2008
- By language preference
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- Figure 21: Music preferred by Hispanics, by language preference in the home, July 2007-September 2008
- Books
- By race/Hispanic origin
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- Figure 22: Type of books purchased—Hispanics vs. non-Hispanics, July 2007-September 2008
- By education attainment
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- Figure 23: Type of books purchased by Hispanics, by education levels, July 2007-September 2008
- By language preference
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- Figure 24: Type of books purchased by Hispanics, by language preference when reading, July 2007-September 2008
- Activities and hobbies
- By race/Hispanic origin
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- Figure 25: Consumption habits for various activities and hobbies—Hispanics vs. non-Hispanics, July 2007-September 2008
- By gender
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- Figure 26: Hispanic consumption of activities and hobbies, by gender, July 2007-September 2008
- By language preference
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- Figure 27: Hispanic consumption of activities and hobbies, by language spoken in the home, July 2007-September 2008
Sports and Games
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- Leisure activities
- By race/Hispanic origin
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- Figure 28: Leisure activities preferred—Hispanics vs. non-Hispanics, July 2007-September 2008
- Video game purchases and rentals
- By race/Hispanic origin
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- Figure 29: Number of video games bought—Hispanics vs. non-Hispanics, July 2007-September 2008
- Figure 30: Number of video games rented—Hispanics vs. non-Hispanics, July 2007-September 2008
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- Figure 31: When video games are purchased—Hispanics vs. non-Hispanics, July 2007-September 2008
- Brand of video games played by race/Hispanic origin
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- Figure 32: Brand of video games own or play—Hispanics vs. non-Hispanics, July 2007-September 2008
- Type of video game consumed by Hispanics and non-Hispanics
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- Figure 33: Type of video games owned or bought—Hispanics vs. non-Hispanics, July 2007-September 2008
- Games and toys
- Games and toys preferences by race/Hispanic origin
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- Figure 34: Type of games and toys bought—Hispanics vs. non-Hispanics, July 2007-September 2008
- Figure 35: Baby Abuelita dolls
- Games and toys expenditure by race/Hispanic origin
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- Figure 36: Expenditures on games and toys bought—Hispanics vs. non-Hispanics, July 2007-September 2008
- Games and toys consumption by household type
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- Figure 37: Hispanics’ consumption of games and toys, by household type, July 2007-September 2008
- Games and toys consumption by age
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- Figure 38: Hispanics’ consumption of games and toys, by age, July 2007-September 2008
- Sports played/participated
- By Hispanics and non-Hispanics
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- Figure 39: Sports participation—Hispanics vs. non-Hispanics, July 2007-September 2008
- By age
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- Figure 40: Hispanics who participated in sports, by age, July 2007-September 2008
- By gender
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- Figure 41: Hispanics who participated in sports, by gender, July 2007-September 2008
- Sports interested in
- By Hispanics and non-Hispanics
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- Figure 42: Interest in sports—Hispanics vs. non-Hispanics, July 2007-September 2008
- By age
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- Figure 43: Hispanics interested in sports, by age, July 2007-September 2008
- By gender
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- Figure 44: Hispanics interested in sports, by gender, July 2007-September 2008
Authenticity and Cultural Identity
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- Cultural self-identity
- Entertainment choices and authenticity
- Entertainment events preferred by Hispanics
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- Figure 45: Entertainment events attended by Hispanics, February 2009
- Music
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- Figure 46: Hispanic entertainment preferences, by frequency, February 2009
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- Figure 47: Language preference when listening to music, February 2009
- Dance
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- Figure 48: Luna Negra Dance Theater, cotemporary Latino Dance company
- Theater
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- Figure 49: In the Heights 2008 Tony Award winning musical
- Movies
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- Figure 50: Chicago Latino Film Festival, 2008
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- Figure 51: TV ad for the movie, Rudo y Cursi, 2009
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- Figure 52: TV ad for the movie, Sugar, 2009
- Museums
- Books
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- Figure 53: The Brief Wondrous Life of Oscar Wao, 2008 Pulitzer Prize Fiction Winner
- Figure 54: Ruins, by Achy Obejas
Advertising of Entertainment
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- Newspaper and online
- Hoy newspaper
- White Sox Website
- Magazine
- Hispanic magazine
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- Figure 55: Hispanic Magazine, The Entertainment Issue, May 2009
- Cable broadcast
- ESPN Deportes TV
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- Figure 56: Television ad for ESPN Deportes
- GolTV
- MTV Tr3s (Tres)
Cluster Analysis
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- Home Bodies
- Who they are
- Opportunity
- Attenders
- Who they are
- Opportunity
- Planners
- Who they are
- Opportunity
- Cluster characteristics
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- Figure 57: Hispanic entertainment clusters, February 2009
- Figure 58: Hispanics reflected in the media, by Hispanic entertainment clusters, February 2009
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- Figure 59: Language preference when listening to music, by Hispanic entertainment clusters, February 2009
- Figure 60: Events attended in the last year, by Hispanic entertainment clusters, February 2009
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- Figure 61: Events planning to attend in the next three months, by Hispanic entertainment clusters, February 2009
- Cluster demographics
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- Figure 62: Hispanic entertainment clusters, by gender, February 2009
- Figure 63: Hispanic entertainment clusters, by age, February 2009
- Figure 64: Hispanic entertainment clusters, by language preference, February 2009
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- Figure 65: Hispanic entertainment clusters, by education level, February 2009
- Cluster methodology
U.S. Hispanic Population
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- Demographic data
- U.S. Hispanic population
- U.S. population by race/Hispanic origin
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- Figure 66: Population, by race/Hispanic origin, 1970-2020
- Figure 67: Asian/Pacific Islander, Black, and Hispanic populations, 1970-2020
- Figure 68: Population, by race and Hispanic origin, 2003-13
- The Hispanic and non-Hispanic population
- By age
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- Figure 69: Hispanic population, by age, 2003-13
- Figure 70: Total U.S. population, by age, 2003-13
- Generations
- Hispanics by generation
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- Figure 71: Generations, by Hispanic origin, 2008
- Hispanic fertility rate
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- Figure 72: Fertility rate, by race and Hispanic origin of mother, 1996-2006
- Country of origin/heritage
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- Figure 73: Hispanic population, by country of origin/heritage, 2007
- Figure 74: Graph: Hispanics, by country of origin/heritage, 2007
- Geographic location
- Hispanics by geographic concentration
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- Figure 75: Graph: Hispanic population, by region and by country of origin/heritage, 2007
- Figure 76: Hispanic population, by region and by country of origin/heritage, 2007
- Figure 77: Hispanic population in top five states, by country of origin, 2006
- States with greatest Hispanic population growth
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- Figure 78: Hispanic population, 2000 and 2006
- Key Hispanic metropolitan areas
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- Figure 79: Metropolitan areas with the largest number of Hispanic residents, by country of origin, 2006
- Hispanics’ financial data
- Hispanic purchasing power
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- Figure 80: Purchasing power, by race/Hispanic origin, 2007
- Hispanic income levels
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- Figure 81: Largest Hispanic markets, by Hispanic disposable income, 2005
- Hispanics’ economic growth
- Hispanics’ category expenditures
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- Figure 82: Expenditures, by Hispanic origin of consumer unit reference person, 2006 and 2007
- The Hispanic household
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- Figure 83: Average household size, by Hispanic origin/race of householder, 2001 and 2006
- Figure 84: Households, by number of persons in the household—Hispanics vs. non-Hispanics, 2006
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- Figure 85: Households, by presence of children—Hispanics vs. non-Hispanics, 2006
Appendix: Simmons
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- Figure 86: Hispanic and non-Hispanics, attended comedy clubs, July 2007-September 2008
- Figure 87: Hispanic and non-Hispanics, attended classical concerts, July 2007-September 2008
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- Figure 88: Hispanic and non-Hispanics, attended country concerts, July 2007-September 2008
- Figure 89: Hispanic and non-Hispanics, attended concert—rock/pop, July 2007-September 2008
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- Figure 90: Hispanic and non-Hispanics, attended a dance performance, July 2007-September 2008
- Figure 91: Hispanic and non-Hispanics, attended a live theater performance, July 2007-September 2008
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- Figure 92: Hispanics that attended comedy clubs, by income, July 2007-September 2008
- Figure 93: Hispanics that attended classical concerts, by income, July 2007-September 2008
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- Figure 94: Hispanics that attended a rock/pop concert, by income, July 2007-September 2008
- Figure 95: Hispanics that attended a dance performance, by income, July 2007-September 2008
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Appendix: Trade Associations
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