Table of Contents
Issues in the Market
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- Main issues
- Definition
- Abbreviations
Future Opportunities
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- House workout
- Mintel Inspire
- Opportunity
- Double whammy
- Mintel Inspire
- Opportunity
- Going for grey
- Opportunity
- Get your five a week
- Opportunity
Market in Brief
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- A fit market
- Recession proofing
- The Wii way
- A third does it...
- ...but time and motivation key barriers
- Celeb sells
- Technology drives the market
- Click to shop...
- …and sweat
- Harnessing the Wii and 3 in 1
- Campaign for healthy lifestyles
Internal Market Environment
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- Key points
- Tackling obesity?
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- Figure 1: Body mass index (BMI) amongst men, by age, 2003, 2006 and 2007
- Figure 2: Body mass index (BMI) amongst women, by age, 2003, 2006 and 2007
- Future fats
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- Figure 3: Projection of overweight and obesity prevalence among adults in England, 2003-50
- Health care
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- Figure 4: Those who agree 'I really look after my health', 2002-08
- Getting active
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- Figure 5: Those who do some form of sport or exercise at least once a week, by age, 2002 and 2008
- Spending in or out of the home?
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- Figure 6: Consumer expenditure on selected leisure goods and activities, 2003-08
- Healthy sells
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- Figure 7: Top 10 men’s magazines, July-December 2008
- I’m a celebrity... work out with me!
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- Figure 8: Top 10 fitness DVD titles, 2008
- Converting interest rates...
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- Figure 9: Any interest in named sports/pastimes, 2004-08
- ...into action
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- Figure 10: Sports/pastimes taken part in regularly/occasionally, 2004-08
- Keep fit on the up
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- Figure 11: Trend in sports equipment ownership, 2004-08
- Health club visits on the up...
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- Figure 12: Trends in visiting leisure centres, gyms and health clubs, 2006-08
- ...with local authorities taking the lion’s share
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- Figure 13: Types of leisure centres, gyms and health clubs visited, 2006-08
- Technology drives the market
Broader Market Environment
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- Key points
- Feel the crunch
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- Figure 14: Trends in personal disposable income and consumer expenditure, 2004-14
- Jobless not all bad news
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- Figure 15: UK unemployment rates (seasonally adjusted), 2004-08
- ABCs continue to grow
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- Figure 16: Forecast adult population trends, by socio-economic group, 2004, 2009 and 2014
- Unfavourable lifestage trends
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- Figure 17: Forecast adult population trends, by lifestage, 2004, 2009 and 2014
- Age structure impacts demand
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- Figure 18: Trends in the age structure of the UK population, by gender, 2004, 2009 and 2014
- Families getting smaller
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- Figure 19: UK household sizes, 2004, 2009 and 2014
- Get online and get fit!
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- Figure 20: British internet penetration at home/work/place of study or elsewhere, by gender, age, socio-economic group, region and working status, Jan 2003-Jan 2009
- Work it out
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- Figure 21: Usual weekly working hours, 1996-2008
- Raising the profile of healthy living
Competitive Context
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- Key points
- The leisure pound
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- Figure 22: Consumer expenditure on selected leisure goods and activities, 2003-08
- A sporting interest
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- Figure 23: Interest in leisure activities and hobbies, 2004-08
- Well worth the workout
Strengths and Weaknesses in the Market
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- Harnessing the power of Wii
- Exercising whilst gaming
- A step further
- Bringing the outdoors inside…
- …and taking the indoors out
Market Trends
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- Key points
- Sales by sector
- Fitness DVDs
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- Figure 24: Retail releases of fitness DVDs, 2004-08
- Figure 25: Volume sales of fitness DVDs, 2004-09
- In-home fitness equipment
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- Figure 26: Expenditure on sports equipment, 2004-14
- Games consoles
Companies and Products
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- Key points
- Fitness DVDs
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- Figure 27: Fitness DVD company shares, 2006-08
- Dance yourself fit
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- Figure 28: Top ten fitness DVDs, January 2009
- 2 entertain
- Ministry of Sound
- Universal Pictures
- In-home fitness equipment
- Everlast Worldwide
- Reebok Fitness
- York
- Games consoles
- Nintendo
- Retailers
- Amazon
- Argos
- Game
- Other companies
- Gamercize
- Trixter
Brand Communication and Promotion
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- Key points
- Ad expenditure
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- Figure 29: Advertising expenditure on key health and fitness products, by selected leading advertisers, 2005-08
- Wow Wii
- Get social!
- Brand celebrity
- Argos fit
- Fitness professionals
Where Consumers Participate in Sport or Exercise
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- Key points
- Locations of exercise
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- Figure 30: Locations for sport or exercise, April 2009
- It’s all in the mix
- Battle of the sexes
Frequency of Keeping Fit
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- Key points
- What and how often?
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- Figure 31: Activities done to keep fit, by frequency, April 2009
- Men work it out...
- ...whilst women dance themselves fit
Exercise Equipment Used
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- Key points
- Hand weights and video games the most popular
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- Figure 32: Exercise equipment at home, April 2009
- The gender divide
- Nintendo covers all bases
- Part-time workers...
- ...and low cost students
- Log on and work out
Attitudes Towards Health and Fitness
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- Key points
- Time and motivation the major barriers
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- Figure 33: Attitudes towards health and fitness, April 2009
- Body conscious women...
- ...who look to the Wii
- Finding the time
- Time and motivation
How Many Locations for Sport or Exercise?
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- Key points
- The minority vary their exercise locations
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- Figure 34: Number of locations for sport or exercise, April 2009
- The young, free and single mix it up
- Home bodies
Appendix – Where Consumers Participate in Sport or Exercise
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- Figure 35: Locations for sport or exercise, by demographic sub-group, April 2009
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- Figure 36: Locations for sport or exercise, by locations for sport or exercise, April 2009
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Appendix – Frequency of Keeping Fit
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- Regular participation
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- Figure 37: Regular participation* in most popular activities to keep fit, by demographic sub-group, April 2009
- Figure 38: Regular participation* in next most popular activities to keep fit, by demographics, April 2009
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- Figure 39: Regular participation* in least popular activities to keep fit, by demographic sub-group, April 2009
- Any participation
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- Figure 40: Any particiption in most popular activities to keep fit, by demographic sub-group, April 2009
- Figure 41: Any participation in next most popular activities to keep fit, by demographic sub-group, April 2009
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- Figure 42: Any participation in other activities to keep fit, by demographics, April 2009
- Figure 43: Any participation in least popular activities to keep fit, by demographic sub-group, April 2009
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- Figure 44: Locations for sport or exercise, by regular participation in activities to keep fit, April 2009
- Figure 45: Locations for sport or exercise, by regular participation in activities to keep fit, April 2009
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- Figure 46: Locations for sport or exercise, by regular participation in activities to keep fit, April 2009
- Figure 47: Locations for sport or exercise, by any participation in most popular activities to keep fit, April 2009
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- Figure 48: Locations for sport or exercise, by any participation in next most popular activities to keep fit, April 2009
- Figure 49: Locations for sport or exercise, by any participation in activities to keep fit, April 2009
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- Figure 50: Locations for sport or exercise, by any participation in activities to keep fit, April 2009
Appendix – Exercise Equipment Used
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- Have and use
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- Figure 51: Have and use exercise equipment at home, by demographic sub-group, April 2009
- Figure 52: Have and use exercise equipment at home, by demographic sub-group, April 2009
- Have but don’t use
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- Figure 53: Have but don’t use exercise equipment at home, by demographic sub-group, April 2009
- Figure 54: Have but don’t use exercise equipment at home, by demographic sub-group, April 2009
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- Figure 55: Have but don’t use exercise equipment at home, by demographic sub-group, April 2009
- Figure 56: Locations for sport or exercise, by have and use exercise equipment at home, April 2009
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- Figure 57: Locations for sport or exercise, by have and use exercise equipment at home, April 2009
- Figure 58: Locations for sport or exercise, by have and use exercise equipment at home, April 2009 (continued)
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- Figure 59: Locations for sport or exercise, by have but don’t use exercise equipment at home, April 2009
- Figure 60: Locations for sport or exercise, by have but don’t use exercise equipment at home, April 2009
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- Figure 61: Locations for sport or exercise, by have but don’t use exercise equipment at home, April 2009
- Figure 62: Regular participation in activities to keep fit, by have and use exercise equipment at home, April 2009
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- Figure 63: Regular participation in activities to keep fit, by have and use exercise equipment at home, April 2009
- Figure 64: Regular participation in activities to keep fit, by have and use exercise equipment at home, April 2009
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- Figure 65: Regular participation in activities to keep fit, by have but don’t use exercise equipment at home, April 2009
- Figure 66: Regular participation in activities to keep fit by have but don’t use exercise equipment at home, April 2009
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- Figure 67: Have and use exercise equipment at home, by have and use exercise equipment at home, April 2009
- Figure 68: Have and use exercise equipment at home, by have and use exercise equipment at home, April 2009
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- Figure 69: Have and use exercise equipment at home, by have and use exercise equipment at home, April 2009
- Figure 70: Have but don’t use exercise equipment at home, by have and use exercise equipment at home, April 2009
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- Figure 71: Have but don’t use exercise equipment at home, by have and use exercise equipment at home, April 2009
- Figure 72: Have but don’t use exercise equipment at home, by have but don’t use exercise equipment at home, April 2009
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- Figure 73: Have but don’t use exercise equipment at home, by have but don’t use exercise equipment at home, April 2009
- Figure 74: Have but don’t use exercise equipment at home, by have but don’t use exercise equipment at home, April 2009
Appendix – Attitudes Towards Health and Fitness
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- Figure 75: Most popular attitudes towards health and fitness, by demographic sub-group, April 2009
- Figure 76: Next most popular attitudes towards health and fitness, by demographic sub-group, April 2009 (continued)
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- Figure 77: Locations for sport or exercise, by attitudes towards health and fitness, April 2009
- Figure 78: Locations for sport or exercise, by attitudes towards health and fitness, April 2009 (continued)
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- Figure 79: Regular participation in activities to keep fit, by attitudes towards health and fitness, April 2009
- Figure 80: Regular participation in activities to keep fit, by attitudes towards health and fitness, April 2009 (continued)
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- Figure 81: Any participation in activities to keep fit, by attitudes towards health and fitness, April 2009
- Figure 82: Any participation in activities to keep fit, by attitudes towards health and fitness, April 2009
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- Figure 83: Have and use exercise equipment at home, by attitudes towards health and fitness, April 2009
- Figure 84: Have and use Exercise equipment at home, by attitudes towards health and fitness, April 2009
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- Figure 85: Have but don’t use exercise equipment at home, by attitudes towards health and fitness, April 2009
- Figure 86: Have but don’t use exercise equipment at home, by attitudes towards health and fitness, April 2009
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- Figure 87: Health and fitness attitudes, by attitudes towards health and fitness, April 2009
- Figure 88: Health and fitness, by attitudes towards health and fitness, April 2009
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Appendix – How Many Locations for Sport or Exercise?
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- Figure 89: Number of locations for sport or exercise, by demographic sub-group, April 2009
- Figure 90: Locations for sport or exercise, by repertoire groups of locations for sport or exercise, April 2009
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- Figure 91: Regular participation in activities to keep fit, by repertoire groups of locations for sport or exercise, April 2009
- Figure 92: Any participation in activities to keep fit, by repertoire groups of locations for sport or exercise, April 2009
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- Figure 93: Have and use exercise equipment at home, by repertoire groups of locations for sport or exercise, April 2009
- Figure 94: Have but don’t use exercise equipment at home, by repertoire groups of locations for sport or exercise, April 2009
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- Figure 95: Health and fitness, by repertoire groups of locations for sport or exercise, April 2009
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