Table of Contents
Issues in the Market
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- Key themes
- Definition
- Chilled:
- Ambient:
- Frozen:
Future Opportunities
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- Cooking desserts from scratch in your supermarket
- Trend from Inspire: Extend my brand
- Insight
- Saving chilled desserts
- Trend from Inspire: Trading up, trading down, trading over
- Insight
Market in Brief
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- Chilled desserts top market, but ambient desserts sales growing fast
- Challenges in the future
- Own-labels are top in chilled and frozen desserts
- Ambient and frozen desserts still have some work to do
Internal Market Environment
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- Key points
- Can healthier diets be reconciled with desserts?
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- Figure 1: Trends in healthy lifestyles and eating habits, 2004-08
- Treats are still relevant
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- Figure 2: Trends in eating desserts/treats, 2004-08
- Slimming down
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- Figure 3: Trends in adults trying to lose weight, 2004-08
- Consumers warming to frozen foods
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- Figure 4: Perceptions of convenience and frozen foods, 2004-08
- Is a revival in home baking posing a threat?
Broader Market Environment
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- Key points
- Ageing population: effects on desserts market
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- Figure 5: Structure of the UK population, by age, 2004, 2009 and 2014
- Handcrafted desserts for ABs
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- Figure 6: Percentage change in adult population, by socio-economic group, 2004-09 and 2009-14
- Obesity levels set to rise in adults and children
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- Figure 7: Projection of obesity prevalence among adults in England, 2003-50
- Figure 8: Overweight and obesity prevalence among children in England, 1995-2006
Strengths and Weaknesses in the Market
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- Strengths
- Weaknesses
Competitive Context
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- Key points
- Desserts still surpassed by chocolate
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- Figure 9: UK retail value sales of desserts, ice cream, chocolate confectionery, home baking and yogurt and fromage frais, 2004-08
- How to compete with desserts made from scratch?
- Chocolate and cereal bars are sweet with consumers
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- Figure 10: Trends in eating different treats and desserts, 2004-08
Who’s Innovating?
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- Key points
- More natural desserts
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- Figure 11: Selected positionings in desserts, by percentage of total new launches, 2006-09
- Packaging becomes greener
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- Figure 12: Desserts with environmentally friendly packaging, as percentage of new dessert launches, 2006-09
- Chilled desserts see most buoyant NPD activity
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- Figure 13: NPD activity in desserts, by sector, 2006-09
- Convenience is key
- Chocolate remains favourite
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- Figure 14: New product launches in desserts, by flavour groups, 2006-08
- The revenge of shelf-stable desserts
- Is retro the way forward in desserts?
- Innovation from the home baking sector
Market Size and Forecast
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- Key points
- Desserts value sales dropped in real terms
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- Figure 15: UK retail value sales of frozen, chilled and ambient desserts, 2004-14
- Chilled desserts are still top of sales
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- Figure 16: UK retail value sales of desserts, by sector, 2004, 2006 and 2008
- Factors used in the forecast
Segment Performance
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- Key points
- Chilled desserts
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- Figure 17: UK retail value sales of chilled desserts, 2004-14
- Figure 18: UK retail value sales of chilled desserts, by type, 2006-09
- Frozen desserts
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- Figure 19: UK retail value sales of frozen desserts, 2004-14
- Figure 20: UK retail value sales of frozen desserts, by type, 2006-08
- Ambient desserts
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- Figure 21: UK retail value sales of ambient desserts, 2004-14
- Figure 22: UK retail value sales of ambient desserts, by type, 2006, 2007 and 2009
Market Share
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- Key points
- Chilled desserts
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- Figure 23: Brands’ value shares in UK chilled pot desserts, 2006-08
- Frozen desserts
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- Figure 24: Brands’ value shares in UK frozen desserts, 2006-08
- Ambient desserts
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- Figure 25: Manufacturers’ value shares in UK ambient desserts, 2006-08
Companies and Products
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- Manufacturers and brands
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- Figure 26: Leading companies in the dessert market and their brands, 2009*
- Alpro
- Bakkavör
- Del Monte Foods
- Dole
- Dr Oetker
- General Mills (Jus-Rol)
- Greencore
- Gü/Frü (Rensow Ltd)
- Heinz
- Müller
- Nestlé
- Premier Foods
- Tryton Foods
- Unilever
- Yeo Valley
Brand Communication and Promotion
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- Key points
- Adspend ratio
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- Figure 27: Main monitored advertising expenditure on desserts*, 2004-08
- Television brings desserts home
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- Figure 28: Main media advertising expenditure on desserts, by media type, 2006-08
- Premier Foods and Müller are top spenders
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- Figure 29: Main monitored advertising expenditure on desserts, by company, 2006-08
Channels to Market
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- Key points
- Chilled desserts
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- Figure 30: UK retail value sales of chilled desserts, by outlet type, 2006-08
- Frozen desserts
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- Figure 31: UK retail value sales of frozen desserts, by retail type, 2006-08
- Ambient desserts
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- Figure 32: UK retail value sales of ambient desserts, by retail type, 2006-08
The Consumer – Usage
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- Key points
- Over-65s and young adults have their cake and eat it
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- Figure 33: Consumption of ready-to-eat desserts, 2007 and 2008
- Instant desserts attract families
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- Figure 34: Consumption of instant desserts, 2008
- Chilled and frozen cakes
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- Figure 35: Consumption of chilled and frozen cakes, 2008
The Consumer – Occasions and Attitudes: Chilled Desserts
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- Key points
- Perfect for entertaining
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- Figure 36: Reasons for buying or eating chilled desserts, February 2009
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- Figure 37: Desserts bought or eaten when on special offer, by type, February 2009
- The chameleon of desserts
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- Figure 38: Number of reasons for buying or eating chilled desserts, February 2009
- Trouble in chilled paradise
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- Figure 39: Attitudes towards chilled desserts, February 2009
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- Figure 40: Attitudes towards chilled desserts, by number of reasons for buying or eating, February 2009
- What are they having instead?
The Consumer – Occasions and Attitudes: Frozen Desserts
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- Key points
- A favourite standby
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- Figure 41: Reasons for eating or buying frozen desserts, February 2009
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- Figure 42: Desserts bought to keep as a standby, by type, February 2009
- Families often have frozen desserts
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- Figure 43: Number of reasons for buying or eating frozen desserts, February 2009
- Is frozen as good as chilled?
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- Figure 44: Attitudes towards frozen desserts, February 2009
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- Figure 45: Attitudes towards frozen desserts, by number of reasons to buy or eat, February 2009
The Consumer – Occasions and Attitudes: Ambient Desserts
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- Key points
- How to grow the ambient desserts market
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- Figure 46: Reasons for buying or eating ambient desserts, February 2009
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- Figure 47: Non-buyers/eaters of desserts, by type, February 2009
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- Figure 48: Desserts eaten at Sunday lunch or dinner parties, by type, February 2009
- If the price is right
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- Figure 49: Attitudes towards ambient desserts, February 2009
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- Figure 50: Number of reasons for buying or eating ambient desserts, February 2009
- Overcoming the ‘artificial’ image
The Consumer – Targeting Opportunities
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- Key points
- Target groups
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- Figure 51: Dessert target groups, February 2009
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- Figure 52: Attitudes towards desserts, by target group, February 2009
- Frozen and Ambient Advocates (26%)
- Who are they?
- Health Motivated (23%)
- Who are they?
- Apathetic (20%)
- Who are they?
- Ambient Avoiders (19%)
- Who are they?
- Chilled Desserters (12%)
- Who are they?
Appendix
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- Abbreviations
- Advertising data
Appendix – Internal Market Environment
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- Figure 53: Healthy lifestyles and eating habits, by detailed demographics, 2008
- Figure 54: Trends in eating desserts/treats, by detailed demographics, 2008
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- Figure 55: Trend in adults dieting/trying to lose weight, 2004-08
- Figure 56: Adults dieting/trying to lose weight, by detailed demographics, 2008
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- Figure 57: Perceptions of convenience and frozen foods, by detailed demographics, 2008
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Appendix – Competitive Context
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- Figure 58: UK retail value sales of desserts, ice cream, chocoate confectionery, home baking and yogurt and fromage frais, 2004-08
- Figure 59: Trends in eating sweet foods, by detailed demographics, 2008
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- Figure 60: Trends in eating sweet foods, by detailed demographics, 2008 (continued)
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Appendix – The Consumer – Usage
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- Figure 61: Consumption of ready-to-eat desserts, by detailed demographics, 2008
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- Figure 62: Consumption of instant desserts, by detailed demographics, 2008
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- Figure 63: Consumption of chilled cakes, by detailed demographics, 2008
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- Figure 64: Consumption of frozen cakes, by detailed demographics, 2008
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Appendix – The Consumer – Occasions and Attitudes: Chilled Desserts
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- Figure 65: Occasions when chilled desserts are eaten/bought, by detailed demographics, February 2009
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- Figure 66: Occasions when chilled desserts are eaten/bought, by detailed demographics, February 2009 continued
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- Figure 67: Attitudes towards chilled desserts, by occasions eaten/bought, February 2009
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- Figure 68: Attitudes towards chilled desserts, by occasions eaten/bought, February 2009 (continued)
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- Figure 69: Chilled desserts repertoires, by detailed demographics, February 2009
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- Figure 70: Attitudes towards chilled desserts, by detailed demographics, February 2009
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Appendix – The Consumer – Occasions and Attitudes: Frozen Desserts
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- Figure 71: Occasions when frozen desserts are eaten/bought, by detailed demographics, February 2009
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- Figure 72: Occasions when frozen desserts are eaten/bought, by detailed demographics, February 2009 (continued)
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- Figure 73: Attitudes towards frozen desserts, by detailed demographics, February 2009
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- Figure 74: Number of occasions frozen desserts are eaten/bought, by detailed demographics, February 2009
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- Figure 75: Attitudes towards frozen desserts, by occasions when they are eaten/bought, February 2009
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- Figure 76: Attitudes towards frozen desserts, by occasions when they are eaten/bought, February 2009 (continued)
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Appendix – The Consumer – Occasions and Attitudes: Ambient Desserts
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- Figure 77: Occasions when ambient desserts are eaten/bought, by detailed demographics, February 2009
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- Figure 78: Occasions when ambient desserts are eaten/bought, by detailed demographics, February 2009 (continued)
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- Figure 79: Attitudes towards ambient desserts, by detailed demographics, February 2009
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- Figure 80: Number of occasions ambient desserts are eaten/bought, by detailed demographics, February 2009
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- Figure 81: Attitudes towards ambient desserts, by number of occasions they are eaten/bought, February 2009
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- Figure 82: Attitudes towards ambient desserts, by occasions when they are eaten/bought, February 2009
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- Figure 83: Attitudes towards ambient desserts, by occasions when they are eaten/bought, February 2009 (continued)
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Appendix – The Consumer – Targeting Opportunities
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- Figure 84: Target groups, by detailed demographics, February 2009
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- Figure 85: Grocery shopping habits changes in last 12 months, by target group, February 2009
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- Figure 86: Health statements, by target group, February 2009
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- Figure 87: Statements on eating habits, by target group, February 2009
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- Figure 88: Occasions when chilled desserts are eaten/bought, by target group, February 2009
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- Figure 89: Occasions when frozen desserts are eaten/bought, by target group, February 2009
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- Figure 90: Occasions when ambient desserts are eaten/bought, by target group, February 2009
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