Table of Contents
Issues in the Market
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- Main issues
- Definition
- Abbreviations
Future Opportunities
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- Online Video Bingo: Reaching the new targets
- Mintel Inspire
- Opportunity
- Can bingo be retro cool?
- Mintel Inspire
- Opportunity
- Bingo Brain Training: Retaining and building the traditional market
- A bingo metro?
Market in Brief
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- Admission and revenue fall
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- Figure 1: Bingo club turnover and admissions, 2004-09
- A new breed of bingo player, but...
- …will online threaten this transformation?
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- Figure 2: Percentage change in the number of bingo participants in clubs and online, 2006-08
- Can only the big boys survive?
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- Figure 3: Estimated market shares in the bingo club market, year to end March 2009
- Some hope for the future?
Internal Market Environment
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- Key points
- Gambling Act 2005
- Help for smaller bingo operators
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- Figure 4: The categories for non-remote bingo licenses, 2009
- More freedom for operators but is the cost acceptable?
- The government offers a partial remedy
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- Figure 5: The types of gaming machines found in bingo clubs, 2009
- But what the government giveth, it can also take away
- Remote gambling
- The smoking ban
- Again the government backtracks slightly
- A major blow to the National
- Problem gambling
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- Figure 6: Prevalence of problem gamblers (% of those gambling on an activity in the past year), 2007
Broader Market Environment
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- Key points
- Looks like trouble ahead
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- Figure 7: Quarter-on-quarter growth of real GDP, Q1 2003-Q4 2008
- Unemployment the real worry
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- Figure 8: Level of unemployment in the UK, seasonally adjusted, 2006-08
- Bingo: Luxury or essential?
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- Figure 9: Trends in selected areas of discretionary expenditure, at current and constant prices, 1989-94
- Normal service not resumed until 2011
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- Figure 10: Forecast of annual growth of real GDP, Q1 2009-Q4 2011
- Age trends are not too encouraging…
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- Figure 11: Participation in bingo (admission charged), by frequency of play and age, 2008
- … and socio-economic trends don’t look good either
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- Figure 12: Comparison of bingo penetration and population change, by socio-economic group, 2009
- Technological innovation to drive the market forward
Competitive Context
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- Key points
- The leisure market: Will bingo hold its own?
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- Figure 13: Consumer expenditure on selected leisure goods and activities, 2003-08
- Bingo can’t compete with the big boys
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- Figure 14: Gambling activities done in the last 12 months, 2007 and 2008
- Bingo players tend to spread their gambling pound around
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- Figure 15: Bingo players’ participation in other forms of gambling, 2008
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- Figure 16: Participation in other forms of gambling, 2008
- Bingo is losing its position in the market
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- Figure 17: Breakdown of UK gambling stakes (%), by sector, 2004-08
- The bingo club is not the only venue
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- Figure 18: The main venue used, by bingo players to play bingo (% of bingo players), 2009
- Online bingo: New sector or competitor?
- A £600 million market
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- Figure 19: The total UK bingo market, by media, year ending March 2008
- Half a million online players
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- Figure 20: Online vs offline participant numbers, 2006-08
Strengths and Weaknesses in the Market
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- Strengths
- Facilities
- Remote bingo
- Social dimension
- The Gambling Act
- Weaknesses
- Economic downturn
- The smoking ban
- Taxation
- The Gambling Act
- More competition
Who's Innovating?
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- Key points
- Video and server bingo
- Social Bingo guide site launched
- Existing online sites get creative
- Mobile bingo the next “big thing”
- Interactive bingo on the cards
- Bingo goes green, or is that red?
- Offline goes online
- Bingo moves from gaming to betting?
Market Size and Forecast
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- Key points
- Club revenue slumps
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- Figure 21: Bingo club turnover* (£m) and admissions, year ending March, 2004-14
- A dramatic revenue slump
- Fall in admissions drives the market down
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- Figure 22: Bingo admissions, club numbers and KPIs (year ending March), 2004-09
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- Figure 23: Bingo admissions and spend per admission (year ending March), 2004-09
- Factors used in the forecast
Segment Performance
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- Key points
- Taxed stakes pulls club revenue down
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- Figure 24: Taxed stakes, year to March, 2004-09
- Financial year 2008/09 a very bad year
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- Figure 25: Trends in taxed stake (£m), January 2007-December 2008
- Interval bingo takes a big hit
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- Figure 26: Estimates split of taxed stake, by bingo game, year ending March, 2007-09
- Machines and catering fail to plug to gap
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- Figure 27: Club turnover from gaming machines and food and drink, year to March, 2004-09
- Gaming machine installed base
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- Figure 28: The installed base of gaming machines in bingo clubs, 2004-08
Market Share
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- Key points
- The big two maintain their dominance
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- Figure 29: Estimated market shares in the bingo market, year end March 2009
- Online market has its own dynamics
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- Figure 30: The UK’s largest online bingo sites, mid-2008
Companies and Products
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- Key points
- Gala and Mecca way ahead of the field
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- Figure 31: The largest bingo club operators, by outlet numbers, 2007-08
- Figure 32: The leading bingo club operators, by turnover, latest data* availbale, February 2009
- Gala Bingo
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- Figure 33: Key financials for Gala Bingo, financial year to September 2007 and 2008
- Mecca Bingo
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- Figure 34: Rank Group plc, Mecca Bingo division financial results, 2006-08
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- Figure 35: Rank Group plc, Mecca Bingo KPIs, 2006-08
- Top Ten Bingo Holdings plc
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- Figure 36: Top Ten Holdings, financial results, 2007-08
- Carlton Clubs plc: Closes two clubs
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- Figure 37: Carlton Clubs plc, financial results, 2005-07
- Riva Bingo
- Buckingham Bingo Ltd: Big losses cause concern
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- Figure 38: Buckingham Bingo Ltd, financial results, 2006-08
- Bourne Leisure
Brand Communication and Promotion
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- Key points
- Advertising spend follows the market down
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- Figure 39: Main media advertising on bingo, year to December, 2004-08
- TV and internet led the charge
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- Figure 40: Main media advertising on bingo, by media, 2004-08
- Local PR is important
- The importance of promotions
- Fun is the word
- The big online brands dominate
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- Figure 41: Main media advertising on bingo, by advertiser, 2004-08
Who Plays Bingo?
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- Key points
- Bingo participation down
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- Figure 42: Participation in bingo (admission charged) in the last 12 months, 2002-08
- Participation decline led by older players
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- Figure 43: Profile of bingo players (% of players), by age, 1996-2008
- Online bingo a serious threat
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- Figure 44: Number of bingo players, by age, 2002-08
- The rise of the prawn sandwich brigade
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- Figure 45: Profile of bingo players, by socio-economic group, 1996-2008
- Again the internet is undercutting the club
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- Figure 46: Number of bingo players, by socio-economic group, 2002-08
- For all the changes, bingo remains a female, working class activity
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- Figure 47: Penetration of regular bingo players (%), by gender, socio-economic group and ACORN group, 2008
- Social clubs ensure high participation up North
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- Figure 48: Penetration of regular bingo players (%), by TV region, 2008
Potential Players of the Future
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- Key points
- A shrinking target market but…
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- Figure 49: Bingo playing habits, December 2006 and January 2009
- Still a large target to aim at
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- Figure 50: Bingo targets, December 2006 and January 2009
- Young, single females are prime targets…
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- Figure 51: Bingo targets*, by gender, age, lifestage and marital status, January 2009
- But should clubs only opt for the obvious?
- The internet and interactive TV: ally and competitor
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- Figure 52: Bingo targets*, by TV reception, internet access and internet frequency, January 2009
- Targets are relatively affluent
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- Figure 53: Bingo targets*, by socio-economic group, household income and ACORN group, January 2009
- Focus on targets who are also gamblers
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- Figure 54: People who don’t play bingo already, by gender, age and socio-economic group, 2008
- Can the Lottery help?
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- Figure 55: Attitudes towards gambling, by gambling activities done in the last 12 months, August 2008
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- Figure 56: Activities of people who don’t play bingo already, 2008
Bingo Players and the Smoking Ban
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- Key points
- Over 40% of bingo players smoke
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- Figure 57: Cigarette smoking, by regular bingo players, 2002-08
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- Figure 58: Cigarette smoking, by occasional bingo players, 2002-08
- Has the smoking ban been good for bingo players?
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- Figure 59: Cigarette smoking of regular bingo players, by intensity, 2002-08
- How bad was the smoking ban?
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- Figure 60: Attitudes towards gambling, by gambling activities done in the last 12 months, August 2008
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- Figure 61: Attitudes towards the smoking ban, January 2009
Attitudes Towards Bingo
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- Key points
- Some resistance to electronic games
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- Figure 62: Attitudes towards games in bingo clubs, January 2009
- The recession starts to bite
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- Figure 63: Bingo players who have recently cut back on bingo spending to save money, January 2009
- Little scope for adjusting jackpots
- An important social element
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- Figure 64: General attitudes towards bingo, by bingo playing habits, January 2008
- Beware online and other venues
Appendix – Broader Market Environment
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- Age structure of the population
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- Figure 65: Trends in the age structure of the UK population, by gender, 2003-13
- Socio-economic structure of the population
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- Figure 66: Adult population trends, by socio-economic group, 2003-13
- Lifestage structure of the population
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- Figure 67: Adult population trends, by lifestage, 2003-13
Appendix – Who Plays Bingo?
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- Figure 68: Participation in bingo (admission charged), by demographic sub-group, 2008
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Appendix – Potential Players of the Future
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- Bingo playing habits – detailed demographics
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- Figure 69: Bingo playing habits, by demographic sub-group, January 2009
- People who don’t play bingo already – detailed demographics
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- Figure 70: Gamblers vs gamblers who don’t play bingo already, by demographic sub-group, 2008
- Figure 71: Most popular activities of people who don’t play bingo already, by demographic sub-group, 2008
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- Figure 72: Next most popular activities of people who don’t play bingo already, by demographic sub-group, 2008
Appendix – Attitudes Towards Bingo
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- Figure 73: General attitudes towards bingo, by demographic sub-group, January 2008
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