Table of Contents
Issues in the Market
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- Main issues
- Definitions
- Abbreviations
Future Opportunities
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- Captive pampering for all
- Where have we been
- The love of exploration
Market in Brief
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- Cruising is ahead
- Operators respond
- The re-invention of Cruising’s image
- Winning hearts and minds
- Deal-driven year ahead
- Tough economy
Internal Market Environment
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- Key points
- Declining demand for holidays
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- Figure 1: Domestic and overseas holiday volumes, 2004-09
- City break casualty?
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- Figure 2: Percentage of adults booking UK and overseas holidays, 2000-08
- Year of the Deal
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- Figure 3: Domestic and overseas holiday expenditure, at current values, 2004-09
- Inclusive package tours back in vogue
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- Figure 4: Inclusive holidays versus independent holidays, by volume, 2004-09
- Polarised holidays: near and far
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- Figure 5: Overseas holidays, by region, 2003-08
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- Figure 6: Top 20 holiday destinations, by estimated number of visits, 2003-08
- Domestic destinations gaining popularity
- Beware the Pirates
- Discounting full brochure prices
- SOLAS 2010
Broader Market Environment
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- Key points
- Cut-back Britain
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- Figure 7: Consumer confidence index, March 08-Feb 09
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- Figure 8: Trends in personal disposable income and consumer expenditure, 2004-14
- Spending intentions
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- Figure 9: Spending cutbacks over the next six months, December 2008
- Concerns have become financial
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- Figure 10: How concerns of the British population have shifted over the past year/2 months, February 2008-January 2009
- Wealthier classes increase in number
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- Figure 11: Forecast adult population trends, by socio-economic group, 2004-14
- Britain gets older
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- Figure 12: Forecast adult population trends, by lifestage, 2004-14
- Figure 13: Trends in the age structure of the UK population, by gender, 2004-14
- Shrinking households
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- Figure 14: UK household sizes, 2004-14
- Internet penetration
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- Figure 15: British internet penetration at home/work/place of study or elsewhere, by gender, age, socio-economic group, region and working status, Jan 2004-Jan 2009
- Demise of sterling
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- Figure 16: Annual average exchange rates for Sterling against the euro and US Dollar, 2004-09
Competitive Context
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- Key points
- UK cruise market well ahead of holiday curve
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- Figure 17: All holidays and cruises, by volume and value, 2004-09
- Figure 18: Short-haul holiday and cruises, by volume, 2004-08
Strengths and Weaknesses in the Market
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- Strengths
- Sampler cruises
- Celebrations and weddings
- Paying in Sterling
- Price wars
- New and bigger ships
- Weaknesses
- ‘For oldies’ image
- Perceived to be costly
- Not for families
- Holiday slump in general
- Getting away from others
Who’s Innovating?
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- Culinary charms
- Hi-tech on the high seas
- Accommodating style
- Entertainment
Market Size and Forecast
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- Key points
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- Figure 19: Cruise volume and value overall and short-haul cruise volume, 2004-14
- Past
- Present
- Future
- Factors used in the forecast
Segment Performance
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- Key points
- Type of holiday taken
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- Figure 20: Type of holiday taken for last holiday abroad, 2004-08
- Last European holiday
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- Figure 21: Type of holiday taken for last holiday in Europe, 2004-08
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- Figure 22: Main method of travel used on last European holiday, 2004-08
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- Figure 23: UK cruises taken, by volume, 2004-08
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- Figure 24: Duration of last cruise abroad, 2004-08
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- Figure 25: Volume of ultra luxury cruises taken, 2004-08
- Figure 26: Volume of ocean cruise passengers, by destination from UK, 2004-08
Market Share
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- Key points
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- Figure 27: Global volume of ocean cruise passengers by market, 2004-08
- Number of vessels on operation
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- Figure 28: Number of vessels and passenger capacity, by operator, 2009
Companies and Products
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- Key points
- Celebrity Cruises
- Crystal Cruises
- Cunard Line
- Fred. Olsen Cruise Lines Ltd
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- Figure 29: Fred. Olsen, financial performance, 2006-07
- Island Cruises
- Ocean Village
- P&O
- Peter Deilmann River and Ocean Cruises Ltd
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- Figure 30: Peter Deilmann River & Ocean Cruises Ltd, financial performance, 2006-07
- Silversea Cruises Ltd
Distribution
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- Key points
- Cruises are booked in person
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- Figure 31: How last cruise was booked, 2004-08
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- Figure 32: Method used to book last cruise, 2004-08
Cruises Taken
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- Key points
- Significant potential
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- Figure 33: Cruises taken and intentions, January 2009
- Cruising is niche
- Still some way to go
Attitudes Towards Short-Haul Cruises
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- Key points
- Positive cruise associations
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- Figure 34: Attitudes towards short-haul cruises, January 2009
- Why short-haul cruising is not for everyone
Targeting Opportunities
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- Short-haul cruises target groups
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- Figure 35: Short-haul cruise target groups, January 2009
- Figure 36: Target groups, by attitudes towards short-haul cruises, January 2009
- Pro-cruising
- Explorers
- Aloof
- Dear and Dull
Appendix – Distribution
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- Figure 37: How last domestic holiday was booked, 2004-08
- Figure 38: Method used to book last domestic holiday, 2004-08
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- Figure 39: How last overseas holiday was booked, 2004-08
- Figure 40: Method used to book last overseas holiday, 2004-08
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Appendix – Cruises Taken
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- Figure 41: Cruises taken and intentions, by detailed demographics, January 2009
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Appendix – Attitudes Towards Short-Haul Cruises
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- Figure 42: Most popular attitudes towards short-haul cruises, by detailed demographics, January 2009
- Figure 43: Next most popular attitudes towards short-haul cruises, by detailed demographics, January 2009
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Appendix – Targeting Opportunities
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- Figure 44: Target groups, by detailed demographics, January 2009
- Target groups, by cruises taken
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- Figure 45: Target groups, by cruises taken, January 2009
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