The French poultry market is currently going through a period of stagnation caused by a slowdown in consumer demand. This in turn is a reaction to successive food scares in recent years. Manufacturers are trying to revive consumer interest with extended offer of convenience, further processed poultry products but are facing competition from other areas, in particular the fast growing snacks and ready meals sectors.

This report looks at the factors driving the market, consumer attitudes, manufacturers’ strategies and development options for the future. It discusses the hypothesis that in order to stimulate growth, the manufacturers will need to focus on the development of value added products while at the same time watching and reducing their production costs, guaranteeing meat safety and maintaining an optimum quality/price ratio.

This report is part of Poultry in Europe, a Consumer Goods Europe title. Should you wish to order more than one market report in this title, please call the Mintel Information Team to discuss potential multiple-purchase discounts.