Table of Contents
Market in Brief
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- The future
- Market size and performance
- The competitive landscape
Report Scope
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- Telecommunications retailing – A definition
- Mobile phone retailers’ sales
- Mobile phone packages
- Technology definitions
- Abbreviations
- Technical notes
- Definitions
- Currencies
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- Figure 1: Exchange rates, € to other European currencies, 2004-08
- Country codes
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- Figure 2: Country codes
- VAT
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- Figure 3: Europe: Standard VAT rates, 2008
- Other abbreviations
Broader Market Environment
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- Key points
- Gradual population growth
- Growing population…
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- Figure 4: Spain: Population trends, 2004-08
- …is also ageing
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- Figure 5: Spain: Population projections, by age group, 2007 and 2015
- Implications for telecoms
- Economy
- The good times are over
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- Figure 6: Spain: Gross domestic product, 1998-2008
- Inflation beginning to cool
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- Figure 7: Spain: Consumer prices, 1999-2008
- Unemployment rising
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- Figure 8: Spain: Unemployment rate, 1996-2008
- Consumer confidence hitting new lows
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- Figure 9: Spain: Consumer confidence indicator, 2005-08
- Consumer spending falling
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- Figure 10: Spain: Household consumer expenditure, 1998-2008
- Implications for telecoms providers and retailers
The Market in Context
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- Key points
- Telecoms spending just below all spending growth
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- Figure 11: Spain, Household consumer spending on selected categories of goods, 2003-07
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- Figure 12: Spain: Household consumer spending on telecoms as proportion of all household consumer spending, 1998-2007
- Mixed price influences
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- Figure 13: Spain: Consumer price indices for all products and selected communications areas, 2001-08
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- Figure 14: Spain: Consumer price index for telecommunications and fax equipment, 2001-08
- Telecoms equipment ownership
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- Figure 15: Spain: Mobile phone penetration, by age group, 2008
- Figure 16: Spain: Mobile phone penetration, by region, 2008
- Figure 17: Spain: Households with at least one mobile phone, by household size, 2007
Sector Size and Forecast
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- Key points
- Economic outlook
- Retailers’ prospects
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- Figure 18: Spain: Retail sales, 2004-13
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- Figure 19: Spain: Other Specialists’ sales as share of all non-food retailers’ sales, 2004-13
- Recent trends in telecoms retailing
Retail Competitor Analysis
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- Key points
- The big three
- MVNOs increasing competition
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- Figure 20: Spain: Leading telecommunications players, 2007/08
Enterprise data
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- Figure 21: Spain: Other specialist enterprise numbers, 2002-06
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The Carphone Warehouse
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- Strategic evaluation
- History
- Carphone and Best Buy
- Financial performance
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- Figure 22: The Carphone Warehouse: Group financial performance, 2003/04-2007/08
- Business segments
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- Figure 23: The Carphone Warehouse: Distribution division turnover, 2003/04-2007/08
- Retail (including Online)
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- Figure 24: The Carphone Warehouse: Retail turnover, 2003/04-2007/08
- Turnover by country
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- Figure 25: The Carphone Warehouse: Group turnover, by region, 2003/04-2007/08
- Store portfolio
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- Figure 26: The Carphone Warehouse: Outlet data, 2003/04-2007/08
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- Figure 27: The Carphone Warehouse: Company-owned and franchised outlet data, 2003/04-2007/08
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- Figure 28: The Carphone Warehouse: Sales per m2 in company-owned stores, 2003/04-2007/08
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- Advertising and marketing
- e-commerce and home shopping
France Telecom (Orange)
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- Strategic evaluation
- History
- Financial performance
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- Figure 29: France Telecom: Financial performance, 2003-07
- Personal Communication Services
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- Figure 30: France Telecom: Personal Communication Services, turnover by country, 2004-07
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- Figure 31: France Telecom: Market share and customer numbers within its European markets, 2007
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- Figure 32: France Telecom: Home Communication Services revenue, 2004-07
- Q3 2008
- Store portfolio
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- Figure 33: France Telecom: France and UK outlet data, 2003-07
- Figure 34: France Telecom: Outlet data outside UK and France, December 2007
- Retail offering
- Market positioning
- Packages
- Brands
- e-commerce
Nokia
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- Strategic evaluation
- A radically changed market
- The next wave?
- History
- Financial performance
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- Figure 35: Nokia Corporation: Group financial performance, 2003-08
- Financial performance by business segment
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- Figure 36: Nokia Corporation: Financial performance, by business segment, 2003-07
- Mobile devices
- Developing regions post fastest growth
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- Figure 37: Nokia Corporation: Nokia Mobile Devices, volume, by geographic area, growth 2004-08 and share by region in total 2008
- Figure 38: Nokia Corporation: Nokia Mobile Devices, volume by geographic area, 2003-08
- Store portfolio
- Flagship stores
- Branded stores
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- Figure 39: Nokia Corporation: Nokia-branded stores in selected European countries, March 2009
- Retail offering
- Market positioning
- Product offer
- Services
- Brands
- Advertising and marketing
- e-commerce
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- Figure 40: Nokia Corporation: Nokia transactional websites in Europe, January 2009
Telefonica/Telefonica Europe (O2)
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- History
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- Figure 41: Telefónica, SA: Financial performance, 2004-08
- Telefónica Spain
- Telefónica Europe
- Telefónica O2 UK
- Store portfolio
- Retail offering
- Market positioning
- Product offer
- Brands
- e-commerce
Vodafone
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- Strategic evaluation
- History
- Financial performance
- Vodafone Group
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- Figure 42: Vodafone Group: Group financial performance, 2003/04-2007/08
- Revenue by country
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- Figure 43: Vodafone Group: European revenue by country, 2003/04-2007/08
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- Figure 44: Vodafone Group: Number of customers by country, 2003/04-2007/08
- Vodafone Distribution (retail outlets)
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- Figure 45: Vodafone Distribution Limited (Retail outlets): Financial performance, 2003/04-2007/08
- Store portfolio
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- Figure 46: Vodafone Group: Outlet data, 2004/05-2007/08
- Figure 47: Vodafone Distribution Limited (Retail outlets): Outlet data, 2003/04-2007/08
- Retail offering
- Market positioning
- Brands
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