Table of Contents
Market in Brief
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- The future
- Sector size and performance
- The competitive landscape
Report Scope
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- Telecommunications retailing – A definition
- Mobile phone retailers’ sales
- Mobile phone packages
- Technology definitions
- Abbreviations
- Technical notes
- Definitions
- Currencies
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- Figure 1: Exchange rates, € to other European currencies, 2004-08
- Country codes
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- Figure 2: Country codes
- VAT
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- Figure 3: Europe: Standard VAT rates, 2008
- Other abbreviations
Broader Market Environment
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- Key points
- Dependent population growing
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- Figure 4: Italy: Population trends, 2003-07
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- Figure 5: Italy: Population projections, by age group, 2007-47
- Implications for retailers
- Economy slips into recession
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- Figure 6: Italy: Gross domestic product, 1996-2007
- Weakening consumer confidence hampers spending
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- Figure 7: Italy: Household consumer expenditure, 1996-2007
- Implications for mobile phone retailers
- Inflation again decelerating
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- Figure 8: Italy: Consumer prices, 2002-07
- Unemployment decline halts?
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- Figure 9: Italy: Unemployment rate, 1998-2008
- Telecoms equipment ownership and usage
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- Figure 10: Italy: Number of active mobile phone lines and prepaid cards, 2003-07
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- Figure 11: Italy: Mobile phone usage, by demographic group, 2006
- Figure 12: Italy: Mobile phone features used, 2006
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- Figure 13: Italy: Usage of selected mobile phone features, by age group, 2006
Market in Context
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- Key points
- Mature telecoms posts weak growth
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- Figure 14: Italy: Consumer spending, growth in selected main categories (current prices), 2003-07
- Equipment in decline, services steam ahead
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- Figure 15: Italy: Consumer spending on communications, 2003-08
- Price a major factor
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- Figure 16: Italy: Consumer Price Index, communications, 2003-07
Sector Size and Forecast
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- Key points
- Economic outlook
- Retailers’ prospects
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- Figure 17: Italy: Miscellaneous specialists’ retail sales, 2004-13
- Recent trends in telecoms sector
- Network operators’ handset revenue
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- Figure 18: Italy: Mobile telephone companies’ revenues, by type, 2004 and 2007
Retail Competitor Analysis
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- Key points
- Network operators dominate
- MVNOs heat up competition
- Services key to growth?
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- Figure 19: Italy: Leading telecoms retailers, 2008
Hutchison 3G
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- Strategic evaluation
- History
- Financial performance
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- Figure 20: 3 Group: Financial performance, 2004-08
- Store portfolio
- Retail offering
- Market positioning
- Brands
Nokia
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- Strategic evaluation
- A radically changed market
- The next wave?
- History
- Financial performance
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- Figure 21: Nokia Corporation: Group financial performance, 2003-08
- Financial performance by business segment
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- Figure 22: Nokia Corporation: Financial performance, by business segment, 2003-07
- Mobile devices
- Developing regions post fastest growth
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- Figure 23: Nokia Corporation: Nokia Mobile Devices, volume, by geographic area, growth 2004-08 and share by region in total 2008
- Figure 24: Nokia Corporation: Nokia Mobile Devices, volume by geographic area, 2003-08
- Store portfolio
- Flagship stores
- Branded stores
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- Figure 25: Nokia Corporation: Nokia-branded stores in selected European countries, March 2009
- Retail offering
- Market positioning
- Product offer
- Services
- Brands
- Advertising and marketing
- e-commerce
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- Figure 26: Nokia Corporation: Nokia transactional websites in Europe, January 2009
Telecom Italia
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- Strategic evaluation
- History
- Financial performance
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- Figure 27: Telecom Italia: Group financial performance, 2004-08
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- Figure 28: Telecom Italia: Group revenue, by geographic region, 2004-08
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- Figure 29: Telecom Italia: Revenue and profit, by operating segment, 2004-08
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- Figure 30: Telecom Italia: Number of fixed line and mobile connections in Italy, 2004-08
- Store portfolio
- Retail offering
- Market positioning
- Product offer
- Brands
- e-commerce
Vodafone
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- Strategic evaluation
- History
- Financial performance
- Vodafone Group
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- Figure 31: Vodafone Group: Group financial performance, 2003/04-2007/08
- Revenue by country
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- Figure 32: Vodafone Group: European revenue by country, 2003/04-2007/08
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- Figure 33: Vodafone Group: Number of customers by country, 2003/04-2007/08
- Vodafone Distribution (retail outlets)
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- Figure 34: Vodafone Distribution Limited (Retail outlets): Financial performance, 2003/04-2007/08
- Store portfolio
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- Figure 35: Vodafone Group: Outlet data, 2004/05-2007/08
- Figure 36: Vodafone Distribution Limited (Retail outlets): Outlet data, 2003/04-2007/08
- Retail offering
- Market positioning
- Brands
Wind (Weather Investments)
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- History
- Financial performance
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- Figure 37: Wind Telecomunicazioni: Financial performance, 2003-07
- Segment analysis
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- Figure 38: Wind Telecomunicazioni: Revenue by business segment, 2003-07
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- Figure 39: Wind Hellas: Financial performance, 2003-07
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- Figure 40: Wind Hellas: Revenue from Equipment Sales, 2003-07
- Store portfolio
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- Figure 41: Wind Telecomunicazioni: Outlet data, 2006-07
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- Figure 42: Wind Hellas: Outlet data, 2003-07
- Retail offering
- Market positioning
- Product offer
- Brands
- e-commerce
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