Table of Contents
Market in Brief
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- The future
- Market size and performance
- Mobile phone ownership
- Leading players
Report Scope
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- Telecommunications retailing – A definition
- Mobile phone retailers’ sales
- Mobile phone packages
- Technology definitions
- Abbreviations
- Technical notes
- Definitions
- Currencies
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- Figure 1: Exchange rates, € to other European currencies, 2004-08
- Country codes
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- Figure 2: Country codes
- VAT
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- Figure 3: Europe: Standard VAT rates, 2008
- Other abbreviations
Broader Market Environment
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- Key points
- Population in decline
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- Figure 4: Germany: Population trends, 2003-07
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- Figure 5: Germany: Births, deaths, immigration and emigration, 2000-07
- Figure 6: Germany: Population, by age group, 2006, 2010 and 2015
- Implications for telecoms
- Economy in recession
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- Figure 7: Germany: Gross domestic product, 1998-2008
- Implications for telecoms
- Weak consumer spending
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- Figure 8: Germany: Consumer expenditure, 1999-2008
- Inflation in free-fall
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- Figure 9: Germany: Consumer prices, 1999-2008
The Market in Context
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- Key points
- Telecoms spending
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- Figure 10: Germany: Consumer spending on communications, 2002-08
- Figure 11: Germany: Consumer spending on communications, by segment, 2007
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- Figure 12: Germany: Annual telephone usage, by type, 2002-07
- Price deflation
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- Figure 13: Germany: Consumer Price Index for communications, 2000-07
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- Figure 14: Consumer Price Index for telecommunications services, 2005-08
- Telecoms equipment ownership
- Fixed line telephones
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- Figure 15: Germany: Percentage of households with telecoms services and products, 2003-07
- Mobile phone ownership
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- Figure 16: Germany: Number of mobile phone users, 1992-2007
- Type of mobile phone contract
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- Figure 17: Germany: Proportion of pre-pay and contract customers, 2002-07
Sector Size and Forecast
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- Key points
- Economic outlook
- Consumer outlook
- Retailers’ prospects
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- Figure 18: Germany: Miscellaneous specialists’ retail sales, 2004-13
Retail Competitor Analysis
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- Key points
- Network operators dominate
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- Figure 19: Germany: Mobile phone market, share of customers, by network operator, 2003-07
- Growing importance of MVNOs
- Consolidation among telecoms retailers
- Competition from outside the sector
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- Figure 20: Germany: Leading telecoms players, 2007/08
The Carphone Warehouse
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- Strategic evaluation
- History
- Carphone and Best Buy
- Financial performance
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- Figure 21: The Carphone Warehouse: Group financial performance, 2003/04-2007/08
- Business segments
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- Figure 22: The Carphone Warehouse: Distribution division turnover, 2003/04-2007/08
- Retail (including Online)
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- Figure 23: The Carphone Warehouse: Retail turnover, 2003/04-2007/08
- Turnover by country
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- Figure 24: The Carphone Warehouse: Group turnover, by region, 2003/04-2007/08
- Store portfolio
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- Figure 25: The Carphone Warehouse: Outlet data, 2003/04-2007/08
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- Figure 26: The Carphone Warehouse: Company-owned and franchised outlet data, 2003/04-2007/08
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- Figure 27: The Carphone Warehouse: Sales per m2 in company-owned stores, 2003/04-2007/08
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- Advertising and marketing
- e-commerce and home shopping
KPN
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- History
- Financial performance
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- Figure 28: KPN: Financial performance, 2004-08
- The Netherlands
- Mobile International
- Store portfolio
- Netherlands
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- Figure 29: KPN: Retail operations in the Netherlands, 2003-08
- Germany
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- Figure 30: KPN: Retail operations in Germany, 2004-08
- Belgium
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- Figure 31: KPN: Retail operations in Belgium, 2003–08
- Retail offering
- Market positioning
- Product offer
- Brands
- e-commerce
Nokia
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- Strategic evaluation
- A radically changed market
- The next wave?
- History
- Financial performance
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- Figure 32: Nokia Corporation: Group financial performance, 2003-08
- Financial performance by business segment
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- Figure 33: Nokia Corporation: Financial performance, by business segment, 2003-07
- Mobile devices
- Developing regions post fastest growth
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- Figure 34: Nokia Corporation: Nokia Mobile Devices, volume, by geographic area, growth 2004-08 and share by region in total 2008
- Figure 35: Nokia Corporation: Nokia Mobile Devices, volume by geographic area, 2003-08
- Store portfolio
- Flagship stores
- Branded stores
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- Figure 36: Nokia Corporation: Nokia-branded stores in selected European countries, March 2009
- Retail offering
- Market positioning
- Product offer
- Services
- Brands
- Advertising and marketing
- e-commerce
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- Figure 37: Nokia Corporation: Nokia transactional websites in Europe, January 2009
Telefonica/Telefonica Europe (O2)
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- History
- Financial performance
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- Figure 38: Telefónica, SA: Financial performance, 2004-08
- Telefónica Spain
- Telefónica Europe
- Telefónica O2 UK
- Store portfolio
- Retail offering
- Market positioning
- Product offer
- Brands
- e-commerce
T-Mobile
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- History
- Financial performance
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- Figure 39: Deutsche Telekom AG: Mobile Communication Europe, financial performance, 2006/08
- Figure 40: Deutsche Telekom AG: Mobile Communication Europe, revenue, by country/region, 2004-08
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- Figure 41: Deutsche Telekom AG: Mobile Communications Europe, customer development, 2005-08
- Store portfolio
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- Figure 42: T-Mobile: Outlet data, 2008
- Germany
- Czech Republic
- UK
- Austria
- Retail offering
- Market positioning
- Product offer
- e-commerce
Vodafone
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- Strategic evaluation
- History
- Financial performance
- Vodafone Group
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- Figure 43: Vodafone Group: Group financial performance, 2003/04-2007/08
- Revenue by country
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- Figure 44: Vodafone Group: European revenue by country, 2003/04-2007/08
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- Figure 45: Vodafone Group: Number of customers by country, 2003/04-2007/08
- Vodafone Distribution (retail outlets)
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- Figure 46: Vodafone Distribution Limited (Retail outlets): Financial performance, 2003-07
- Store portfolio
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- Figure 47: Vodafone Group: Outlet data, 2004/05-2007/08
- Figure 48: Vodafone Distribution Limited (Retail outlets): Outlet data, 2003/04-2007/08
- Retail offering
- Market positioning
- Brands
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