Table of Contents
Market in Brief
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- The future
- Market size and performance
- The competitive landscape
Report Scope
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- Telecommunications retailing – A definition
- Mobile phone retailers’ sales
- Mobile phone packages
- Technology definitions
- Abbreviations
- Technical notes
- Definitions
- Currencies
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- Figure 1: Exchange rates, € to other European currencies, 2004-08
- Country codes
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- Figure 2: Country codes
- VAT
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- Figure 3: Europe: Standard VAT rates, 2008
- Other abbreviations
Broader Market Environment
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- Key points
- Population growth forecast to slow
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- Figure 4: France: Population trends, 2003-08
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- Figure 5: France: Population projections, by age group, 2005-45
- Implications for retailers and providers
- Economy
- Inevitable recession
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- Figure 6: France: Gross domestic product, 1996-2007
- Consumer confidence undermined by economic insecurity
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- Figure 7: France: Household consumer expenditure, 1995-2007
- Plummeting consumer confidence
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- Figure 8: France: Consumer confidence, January 1998-November 2008
- Inflation falling once more
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- Figure 9: France: Consumer prices, 2002-08
- Implications for retailers and providers
The Market in Context
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- Key points
- Spending on telecommunications just behind overall spending
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- Figure 10: France: Consumer spending on selected categories of goods, 2003-07
- Spending changes
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- Figure 11: France: Spending on telecommunications, 1996-2007
- Prices in freefall
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- Figure 12: France: Consumer prices, telecommunications 1998-2007
- Mobile phone penetration
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- Figure 13: France: Rates of fixed-line and mobile phone penetration, by age group, 2006
- Figure 14: France: Rates of fixed-line and mobile phone penetration, by family status, 2006
- Figure 15: France: Rates of mobile phone penetration, by region, 2006
Sector Size and Forecast
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- Key points
- Retailers’ prospects
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- Figure 16: France: Retail sales, 2004-13
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- Figure 17: France: Miscellaneous specialists’ sales as proportion of all non-food retail sales, 2004-13
- Recent trends in French telecoms retailing
Retail Competitor Analysis
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- Key points
- Triumvirate hold the power
- Rise of the MVNO
- Competition for mobile phone retailers
- Growth potential
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- Figure 18: France: Leading players in the telecoms retail sector, 2007/08
- Enterprise and outlet data
Avenir Telecom
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- Strategic evaluation
- History
- Financial performance
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- Figure 19: Avenir Telecom: Financial performance, 2003/04-2007/08
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- Figure 20: Avenir Telecom: Sales, by market, 2007/08
- Store portfolio
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- Figure 21: Avenir Telecom: Outlet data, 2007-08
- Retail offering
- Product offer
- Brands
- Pricing
- Advertising and marketing
- e-commerce
Bouygues Telecom
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- Strategic evaluation
- History
- Financial performance
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- Figure 22: Bouygues Telecom: Financial performance, 2003-07
- Store portfolio
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- Figure 23: Bouygues Telecom: Outlet data, 2004-08
- Retail offering
- Product offer
- e-commerce
The Carphone Warehouse
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- Strategic evaluation
- History
- Carphone and Best Buy
- Financial performance
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- Figure 24: The Carphone Warehouse: Group financial performance, 2003/04-2007/08
- Business segments
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- Figure 25: The Carphone Warehouse: Distribution division turnover, 2003/04-2007/08
- Retail (including Online)
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- Figure 26: The Carphone Warehouse: Retail turnover, 2003/04-2007/08
- Turnover by country
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- Figure 27: The Carphone Warehouse: Group turnover, by region, 2003/04-2007/08
- Store portfolio
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- Figure 28: The Carphone Warehouse: Outlet data, 2003/04-2007/08
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- Figure 29: The Carphone Warehouse: Company-owned and franchised outlet data, 2003/04-2007/08
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- Figure 30: The Carphone Warehouse: Sales per m2 in company-owned stores, 2003-07
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- Advertising and marketing
- e-commerce and home shopping
Espace SFR
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- Strategic evaluation
- History
- Financial performance
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- Figure 31: Espace SFR: Financial performance, 2003-07
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- Figure 32: Espace SFR: Breakdown of sales turnover, 2004-07
- Store portfolio
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- Figure 33: Espace SFR: Outlet data, 2004-08
- Retail offering
- Market positioning
- Product offer
- e-commerce
France Telecom (Orange)
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- Strategic evaluation
- History
- Financial performance
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- Figure 34: France Telecom: Financial performance, 2003-07
- Personal Communication Services
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- Figure 35: France Telecom: Personal Communication Services, turnover by country, 2004-07
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- Figure 36: France Telecom: Market share and customer numbers within its European markets, 2007
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- Figure 37: France Telecom: Home Communication Services revenue, 2004-07
- Q3 2008
- Store portfolio
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- Figure 38: France Telecom: France and UK outlet data, 2003-07
- Figure 39: France Telecom: Outlet data outside UK and France, December 2007
- Retail offering
- Market positioning
- Packages
- Brands
- e-commerce
Nokia
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- Strategic evaluation
- A radically changed market
- The next wave?
- History
- Financial performance
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- Figure 40: Nokia Corporation: Group financial performance, 2003-08
- Financial performance by business segment
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- Figure 41: Nokia Corporation: Financial performance, by business segment, 2003-07
- Mobile devices
- Developing regions post fastest growth
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- Figure 42: Nokia Corporation: Nokia Mobile Devices, volume, by geographic area, growth 2004-08 and share by region in total 2008
- Figure 43: Nokia Corporation: Nokia Mobile Devices, volume by geographic area, 2003-08
- Store portfolio
- Flagship stores
- Branded stores
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- Figure 44: Nokia Corporation: Nokia-branded stores in selected European countries, March 2009
- Retail offering
- Market positioning
- Product offer
- Services
- Brands
- Advertising and marketing
- e-commerce
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- Figure 45: Nokia Corporation: Nokia transactional websites in Europe, January 2009
Virgin Mobile
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- Strategic evaluation
- Losing identity
- History
- Financial performance
- Store portfolio
- Retail offering
- Product offer
- Advertising and marketing
- e-commerce
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