Table of Contents
Issues in the Market
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- Key themes in the report
- Definitions
- Abbreviations
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- Figure 1: Exchange rate used, March 2009
Insights and Opportunities
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- 5 Star fitness
- A cocktail of their own
- Entertainment is key
- Pushing the realms of social norm
Market in Brief
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- Increase in Irish marriages compared to decline in other parts of the UK
- Ireland attracting more visitors each year
- Recessionary storms ahead
- In a tough economy, ‘destination’ weddings become increasingly popular
Fast Forward Trends
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- Trend 1: Life – An Informal Affair
- What's it about?
- What we've seen
- What next?
- Trend 2: Staying Connected
- What's it about?
- What we've seen
- What next?
Internal Market Environment
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- Key points
- Changing social times
- Marriages continue to grow in NI and RoI
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- Figure 2: Number of marriages, NI and RoI, 2003-07
- …but so do divorces
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- Figure 3: Number of divorces, men and women, NI and RoI, 2003-07
- Increase in the number of second marriages
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- Figure 4: Percentage of couples marrying with one partner previously married, 2003-07, NI
- People are getting married later
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- Figure 5: Average age at marriage, men and women, NI, 2003-07
- Legislative changes
- Slight decrease in the number of Civil Partnerships in NI
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- Figure 6: Civil partnerships, numbers, mean age and percentage, by age at civil partnership, NI, 2005-07
- ...however, Pink weddings a valuable revenue channel
- Increase in civil ceremonies in NI
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- Figure 7: Civil marriages by top ten locations, 2007, NI
- Civil ceremony law in RoI gives couples new options for wedding venues
- Hotels reap big dividends from hosting total package
- Marriage day and seasonality
- Winter weddings gaining in popularity
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- Figure 8: Number of marriages during October-December, NI, 2003-07
- Saturday most common day to get married
- Eco-friendly nuptials
- Holiday travel trends and destination weddings
- Irish weddings abroad to double in effort to avoid rip-off at home
Broader Market Environment
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- Key points
- Financial considerations
- Impact of credit crunch
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- Figure 9: Economic outlook for NI and RoI, 2008-10
- Taking out a loan
- Euro brides break for the border
- Recently married/getting married
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- Figure 10: Percentage of adults recently married/getting married, NI, 2007 and 2008
- Figure 11: Percentage of adults recently married/getting married, RoI, 2007 and 2008
- Multi-cultural Ireland
- Multi-cultural weddings are more popular than ever
Competitive Context
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- Key points
- Less money in the pot – internal competition
- Love on the rugby pitch?
- Bigger slice of the cake – destination weddings
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- Figure 12: Number of weddings in the UK and abroad, 2003-08
- Top luxury honeymoon destinations for 2008
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- Figure 13: Top luxury honeymoon destinations, 2007 and 2008
- Online booking, real-time Web technology on the rise
Strengths and Weaknesses
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- Hillgrove Hotel beats the blues
- Eco wedding
- Themed weddings
- From theme parks...
- ...to theme malls
- A marriage made in heaven…
- A wedding blast off
- Wedding trends
- Share the love
- The folks back home
- More intimate experiences with close friends and family…
- Gay weddings and commitment ceremonies
- A future for eBay weddings
Market Value and Forecast
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- Key points
- The wedding market
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- Figure 14: Overall number of weddings per year, estimated cost per wedding and wedding market value, IoI, RoI and NI, 2003-14
- Keeping up with the O’Reillys?
- Approximately 40% of a wedding budget is spent on the reception
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- Figure 15: Overall wedding reception market value and forecast, IoI, RoI and NI, 2003-13
- How are couples funding their wedding?
- Hotel offering rescue package
- Guests under pressure
Segment Performance
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- Key points
- Bar and beverage sector to take the biggest hit
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- Figure 16: Breakdown of wedding costs
- Figure 17: Breakdown and market value and forecast of the wedding reception market, all Ireland, 2003-14
- Smaller, but more boutique wedding receptions
- Wedding reception is the last item to fall victim to budget cuts
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- Figure 18: Responses to the question “If you have reduced your wedding budget, in what way are you making savings?” November 2008
Hotel Wedding Providers
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- Very little innovation
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- Figure 19: Profiled hotels offering civil ceremonies and wedding receptions, RoI & NI, 2008
- NI
- Ballygally Castle Hotel – Ballygally, NI
- Clarion Hotel – Carrickfergus, NI
- Comfort Hotel – Antrim, NI
- La Mon House Hotel – Castlereagh, NI
- Ramada Hotel – Belfast, NI
- Slieve Donard Hotel – Newcastle, NI
- The Dunadry Hotel & Country Club – Dunadry, NI
- The Templeton Hotel – Templepatrick, NI
- The Tullylagan Country House Hotel – Cookstown, NI
- Tullyglass House Hotel – Ballymena, NI
- RoI
- Maryborough Hotel and Spa – Cork City, RoI
- Menlo Park Hotel and Conference Centre – Galway, RoI
- Mill Park Hotel – Donegal, RoI
- Mount Falcon – Ballina, RoI
- The Clarence – Dublin, RoI
- The Hamlet Court Hotel – Enfield, RoI
- The Muckross Park Hotel and Cloisters Spa – Killarney, RoI
- The Royal Marine Hotel – Dun Laoghaire, RoI
- How to reach new customers
The Consumer - Modern Attitudes to Marriage
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- Key points
- Relationships are more popular than ever
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- Figure 20: Agreement with various statements by region, NI and RoI, 2008
- NI less traditional than RoI
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- Figure 21: Agreement with various statements by age, NI, 2008
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- Figure 22: Agreement with various statements by age, RoI, 2008
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- Figure 23: Agreement with the statement ‘It's important to respect traditional customs and beliefs’, NI and RoI, 2008
Appendix
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- Figure 24: Internet usage, NI and RoI, 2002-07
- Marriage statistics
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- Figure 25: Marriages, numbers and rates, mean age at marriage and percentages, by age at marriage for males, NI, 1990-2007
- Figure 26: Marriages, numbers and rates, mean age at marriage and percentages, by age at marriage for females, NI, 1990-2007
- Figure 27: Marriages, RoI, 1990-2006*
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- Figure 28: Age specific marriage rates in 1996, 2002 and 2005, per 1,000 people at specific ages, RoI
- Figure 29: Marriages registered, by previous marital status of groom and bride, 2005, RoI
- Figure 30: Marriages (numbers) by method of celebration, NI, 1990-2007
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- Figure 31: Marriages, by form of ceremoney, 1991-96 and 2002 & 2005, RoI
- Figure 32: Civil and religious marriages by location, NI, 2007
- Figure 33: Marriages by age of husband and wife at marriage, NI, 2007
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- Figure 34: Divorces, numbers and rates, mean duration of marriage, percentages, by marital status and percentage filed by wife, NI, 1990-2007
- Figure 35: Divorces granted by the courts, 1997-98 and 2005-07, RoI
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- Figure 36: Agreement with ‘I would be prepared to pay more for environmentally friendly products’, by demographic breakdown, NI and RoI, 2008
- Figure 37: Agreement with various statements RoI, 2003 and 2008
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- Figure 38: Agreement with various statements NI, 2003 and 2008
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