Table of Contents
Key Findings
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- Printed media
Introduction
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- Mintel’s re-forecasting puts markets in realistic light
- The macro-economic changes
- The significance of these changes
- Presentation of data
- What next?
- Methodology
- Differences
Book Retailing
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- Value sales of printed books
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- Figure 1: Forecast annual sales of printed books, by value, 2002-12
- Figure 2: Forecast annual sales of printed books, by value, 2002-12
- Volume sales of printed books
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- Figure 3: Forecast annual sales of printed books, by volume, 2002-12
- Figure 4: Forecast annual sales of printed books, by volume, 2002-12
- Volume sales of audio books
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- Figure 5: Forecast annual sales of audio books, by value, 2002-12
- Figure 6: Forecast annual sales of audio books, by value, 2002-12
- Impact of the latest macro-economic data
- Factors incorporated in the forecast
Books
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- Value sales of printed books
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- Figure 7: Forecast annual sales of printed books, by value, 2002-12
- Figure 8: Forecast annual sales of printed books, by value, 2002-12
- Volume sales of printed books
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- Figure 9: Forecast annual sales of printed books, by volume, 2002-12
- Figure 10: Forecast annual sales of printed books, by volume, 2002-12
- Volume sales of audio books
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- Figure 11: Forecast annual sales of audio books, by value, 2002-12
- Figure 12: Forecast annual sales of audio books, by value, 2002-12
- Impact of the latest macro-economic data
- Factors incorporated in the forecast
Broadcast Sponsorship
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- Figure 13: Estimates and forecast of expenditure on UK television programme sponsorship, 2002-12
- Figure 14: Estimates and forecast of expenditure on UK television programme sponsorship, 2002-12
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- Figure 15: Trends and forecasts in expenditure on radio programme sponsorship and promotions by UK companies, 2002-12
- Figure 16: Trends and forecasts in expenditure on radio programme sponsorship and promotions by UK companies, 2002-12
- Impact of the latest macro-economic data
- Factors incorporated in the forecast
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National Newspapers
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- Volume sales
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- Figure 17: Forecast annual sales of national newspapers, by volume, 2002-12
- Figure 18: Forecast annual sales of national newspapers, by volume, 2002-12
- Impact of the latest macro-economic data
- Factors incorporated in the forecast
Radio
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- Figure 19: Radio listening, Quarter 3, 2002-12
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- Figure 20: Radio listening, Quarter 3, 2002-12
- Factors used in the forecast
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Regional Newspapers
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- Volume sales
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- Figure 21: Forecast annual sales of regional newspapers, by volume, 2002-12
- Figure 22: Forecast annual sales of regional newspapers, by volume, 2002-12
- Impact of the latest macro-economic data
- Factors incorporated in the forecast
Teenage Magazines
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- Value forecast
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- Figure 23: Teenage magazine sales trends and forecast, current prices, 2002-12
- Current prices
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- Figure 24: Teenage magazine sales trends and forecast, current prices, 2002-12
- Volume forecast
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- Figure 25: Teenage magazine sales trends and forecast, by volume, 2002-12
- Figure 26: Teenage magazine volume sales trends and forecast, 2002-12
- Impact of the latest macro-economic data
- Factors used in the forecast
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