Table of Contents
Issues in the Market
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- Key themes
- Definitions
- Abbreviations
Future Opportunities
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- Driving excitement to prompt memory
- Finding the time but not the money
- Insight
- Seasons to warm sales all year round
Market in Brief
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- Credit crunch
- Demographic differences
- Natural potential
- Gradual tanners gain popularity
- Future
Internal Market Environment
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- Key points
- Attitudes towards personal appearance
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- Figure 1: Trends in attitudes towards personal appearance – women, 2004-08
- Sports and exercise
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- Figure 2: Trends in attitudes towards sports and exercise – women, 2004-08
- What exercise are they doing?
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- Figure 3: Exercise done in the last month and how often – women, 2004-08
- Seasonality
- The natural trend
Broader Market Environment
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- Key points
- Population
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- Figure 4: Structure of the UK female population, by age, 2003-13
- Working women
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- Figure 5: Working status of women, 2004-08
- The ASA vs online product claims
Competitive Context
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- Key points
- Bodycare in context
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- Figure 6: UK innovation in skincare products, by sub-category, January-November 2008
- Multipurpose products save time and money
- Skincare benefits in non-skincare products
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- Figure 7: Products making the moisturising/hydrating claim, by category, February-November 2008
- Dieting and exercise
- Anti-obesity campaigns
- Seasonal element
Strengths and Weaknesses in the Market
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- Trend in new product launches
- Hand care drives growth in NPD
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- Figure 8: Index for UK innovation in bodycare, by sub-category, 2003-08
- Bodycare dominates
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- Figure 9: UK innovation in bodycare, by sub-category, 2003-08
- Innovation by company
- Leading own-label more active than leading brand
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- Figure 10: Innovation in bodycare, by company, 2006-08
- Summer is peak season for bodycare
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- Figure 11: Seasonal launch activity of bodycare products by month, cumulatively calculated, 2003-08
- Product positioning
- Botanical and herbal top the positioning tables
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- Figure 12: Top five product positioning claims in bodycare launches, 2006-08
- Men and bodycare
Market Size and Forecast
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- Key points
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- Figure 13: UK value sales of bodycare, at current and constant prices, 2003-13
- A maturing market
- Spa at home
- The future of the market
- Factors used in the forecast
Segment Performance
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- Key points
- Body products dominate
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- Figure 14: Retail value sales of bodycare, by category, at current and constant prices, 2003-13
- Bodycare
- Hand care taps into demographic growth
- Footcare
- Sales of bodycare by segment
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- Figure 15: Retail value sales of bodycare, by segment, 2006-08
- Trading up to targeted products
- Body butters
- Gradual tanning moisturisers
Market Share
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- Key points
- Bodycare
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- Figure 16: Manufacturers’ shares in bodycare, 2006-08
- By segment
- Bodycare
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- Figure 17: Brand shares in bodycare, 2006-08
Companies and Products
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- Brand map
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- Figure 18: Brand map of bodycare, 2008
- Unilever
- Johnson & Johnson
- Beiersdorf
- L’Oréal
- Boots
- Procter & Gamble
- St Ives
- Own-label
- Other
- Reckitt Benckiser
- ET Browne
- Burt’s Bees
- Niche brands
Brand Elements
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- Brand map
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- Figure 19: Attitudes and usage of bodycare brands, January 2009
- Vaseline
- What the consumer thinks
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- Figure 20: Attitudes towards the Vaseline brand, January 2009
- Botanics (Boots)
- What the consumer thinks
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- Figure 21: Attitudes towards the Botanics brand, January 2009
- Dove
- What the consumer thinks
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- Figure 22: Attitudes towards the Dove brand, January 2009
- Johnson’s
- What the consumer thinks
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- Figure 23: Attitudes towards the Johnson’s brand, January 2009
- NIVEA
- What the consumer thinks
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- Figure 24: Attitudes towards the NIVEA brand, January 2009
- Brand qualities of bodycare brands
- Health and care paramount
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- Figure 25: Personalities of various bodycare brands, January 2009
- Experience of bodycare brands
- Botanics lacks awareness
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- Figure 26: Consumer usage of various bodycare brands, January 2009
- Brand intentions for bodycare brands
- NIVEA, Vaseline, Johnson’s and Dove have equal retention
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- Figure 27: Consideration of various bodycare brands, January 2009
- Brand momentum for bodycare brands
- Dove gaining most ground
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- Figure 28: Momentum of various bodycare brands, January 2009
- Brand motivation for bodycare brands
- Dove tops for bodycare, Vaseline best for hands
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- Figure 29: Motivation for choosing various bodycare brands, January 2009
- Brand satisfaction for bodycare brands
- Dove, Johnson’s and NIVEA similarly excellent
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- Figure 30: Satisfaction with various bodycare brands, January 2009
- Brand commitment to bodycare brands
- Recommendation high, but without brand loyalty
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- Figure 31: Commitment to various bodycare brands, January 2009
- Round up
Brand Communication and Promotion
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- Key points
- 2004 Dove campaign overshadows adspend to 2008
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- Figure 32: Main monitored media advertising spend on bodycare, 2004-08
- Adspend by advertiser
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- Figure 33: Main monitored media advertising spend on bodycare, by top ten advertisers, 2004-08
- Advertising by media
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- Figure 34: Main monitored media advertising spend on bodycare, by media type, 2004-08
- Advertising themes
- Young versus mature
- Problem solving
- Texture sensations
- A natural theme
Channels to Market
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- Key points
- Bodycare distribution
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- Figure 35: Retail distribution of bodycare, 2006-08
- Key channels of distribution
- Direct sellers
- Other distribution
European Comparison
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- Key points
- Difference in attitudes
- Attitudes towards personal appearance
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- Figure 36: Attitudes towards personal appearance, by country – women, 2008
- Attitudes towards exercise
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- Figure 37: Attitudes towards sports and exercises, by country – women, 2008
- Attitudes towards weight loss
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- Figure 38: Attitudes towards weight, by country – women, 2008
- European usage and frequency
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- Figure 39: Penetration and frequency of using bodycare products, by type, by country – women, 2008
The Consumer – Usage and Frequency
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- Key points
- Bodycare
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- Figure 40: Trends in frequency of usage of bodycare products, by type – women, 2004-08
- Hand creams
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- Figure 41: Trends in frequency of usage of hand creams and lotions, by type – women, 2004-08
- Attitudes towards appearance by product use
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- Figure 42: Usage of bodycare products, by attitudes – women, 2008
The Consumer – Body Insecurities and Concerns
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- Key points
- Body concerns
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- Figure 43: Women’s body concerns, December 2008
- Dry skin
- Hard skin
- Excess weight, cellulite sagginess
- Number of concerns women have about their bodies
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- Figure 44: Number of concerns women have about their bodies, December 2008
Consumer Specialist Bodycare Use and Purchase
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- Key points
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- Figure 45: Parts of the body for which women have bought or used specialist skincare products, December 2008
- Upper body strength
- Lower body making strides
- A lot to make up on the middle ground
- Number of body parts women use specific skincare products for
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- Figure 46: Number of body parts women use specific skincare products for, December 2008
The Consumer – Attitudes Towards Bodycare
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- Key points
- General approach to bodycare
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- Figure 47: Attitudes towards bodycare, December 2008
- Tapping into routine
- Body crunches
- Experimental users
- Seasonality
- Target groups for attitudes towards bodycare
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- Figure 48: Target groups on attitudes towards bodycare, December 2008
- Multipurpose focused (33% of respondents)
- Who are they?
- Summer motivated (11% of respondents)
- Who are they?
- Unconcerned (25% of respondents)
- Who are they?
- Neglecters (18% of respondents)
- Who are they?
- Enthusiasts (13% of respondents)
- Who are they?
Appendix
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- Consumer research
- ACORN
- Advertising data
Appendix – The Consumer – Usage and Frequency
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- Bodycare
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- Figure 49: Penetration and frequency of using body creams andlotions – women, by demographic sub-group, 2008
- Hand creams and lotions
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- Figure 50: Penetration and frequency of using hand creams and lotions – women, by demographic sub-group, 2008
Appendix – The Consumer – Body Insecurities and Concerns
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- Figure 51: Women’s body concerns, by demographic sub-group, December 2008
- Number of insecurities women have about their bodies
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- Figure 52: Number of concerns that women have about their body, by concerns (column %), December 2008
- Figure 53: Number of concerns that women have about their bodies, by number of body parts they use specific skincare products for (column %), December 2008
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- Figure 54: Number of concerns women have about their bodies, by demographic sub-group (row %), December 2008
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Appendix – Consumer Specialist Bodycare Use and Purchase
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- Figure 55: Parts of the body for which women have bought or used specialist skincare products, by demographic sub-group, December 2008
- Number of body parts specialist products are used for
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- Figure 56: Number of body parts women use specific skincare products for (column %), December 2008
- Figure 57: Number of body parts women use specific skincare products for, by demographic sub-group (row %), December 2008
- Body parts nets
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- Figure 58: Usage of skincare products made for specific body parts, by demographic sub-group (row %), December 2008
- Body concerns by specialist product use
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- Figure 59: Usage of skincare products made for specific body parts, by body concerns, December 2008
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Appendix – The Consumer – Attitudes Towards Bodycare
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- Figure 60: Attitudes towards bodycare, by demographic sub-group, December 2008
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- Figure 61: Attitudes towards bodycare, by demographic sub-group, December 2008
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- Figure 62: Target groups on attitudes towards bodycare, by demographic sub-group (row %), December 2008
- Attitudes towards bodycare by usage of skincare for specific body parts
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- Figure 63: Target groups on attitudes towards bodycare, by usage of skincare products made for specific body parts (column %), December 2008
- Figure 64: Target groups on attitudes towards bodycare, by number of skincare products used that are made for specific body parts (column %), December 2008
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