Table of Contents
Scope and Themes
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- What you need to know
- Data sources
- Sales data
- Consumer survey data
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- A healthy industry
- Female Baby Boomers, Hispanic and black women driving growth
- Advertising focuses on anti-aging
- Natural skincare stagnates
- Anti-aging sales are the key to future category growth
- Retail channel preferences
- Facial skincare consumers
Insights and Opportunities
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- Organic is the “new green”
- Raw Essential—Raw-Juvenate Eye-Recoup
- Word of mouth
- Mature women and their desire for youthfulness
- 3Lab—"M" Cream
- ISS Intelligent Skin Sense—Bag Lady Eye Gel
Fast Forward Trends
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- Masstige trades up to attract users trading down
- Introducing Olay’s Pro-X line
Market Size and Forecast
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- Key points
- Baby Boomers clamoring for products
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- Figure 1: U.S. FDMx sales of facial skincare, at current prices, 2003-13
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- Figure 2: U.S. FDMx sales of facial skincare, at inflation-adjusted prices, 2003-13
- Wal-Mart sales
Competitive Context
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- Botox and other professionally administered anti-aging treatments
- Spa treatments
Segment Performance
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- Key points
- Demographics are critical
- Economy may have an impact
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- Figure 3: U.S. FDMx sales of facial skincare, segmented by type, 2006 and 2008
Segment Performance—Facial Cleansers
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- Key points
- Cleansers not crucial to repertoire
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- Figure 4: U.S. FDMx sales of facial cleansers, at current prices, 2003-13
Segment Performance—Anti-aging
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- Key point
- Demographics in play
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- Figure 5: U.S. FDMx sales of anti-aging products, at current prices, 2003-13
Segment Performance—Acne Treatments
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- Key point
- Acne treatments continue to have their audience
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- Figure 6: U.S. FDMx sales of acne treatments, at current prices, 2003-13
Segment Performance—Facial Moisturizers
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- Key point
- Competing products put a dent in sales
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- Figure 7: U.S. FDMx sales of facial moisturizers, at current prices, 2003-13
Segment Performance—Fade/Bleach
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- Key points
- Fade/bleach products becoming redundant
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- Figure 8: U.S. FDMx sales of fade/bleach, at current prices, 2003-13
Market Drivers
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- Female Baby Boomers drive growth
- Teens and tweens
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- Figure 9: Female population, by age, 2003-13
- A frightening economy affecting consumer spending
Leading Companies
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- Brand qualities
- Oil of Olay
- Clearasil
- Neutrogena
- Neutrogena Lift & Strengthen Intensive—Redefining Moisturizing Facial Concentrate
- RoC
- RoC Retin-Ox—Wrinkle Filler Day & Night
- Kiehl’s
- Kiehl's Dermatologist Solutions—High Efficient Skin Tone Corrector
- Dermalogica
- Kiss My Face
- Kiss My Face—Sliced Peach Organic Lip Balm
- Kiss My Face Obsessively Natural—Chinese Botanical Ultra Moisturizer
Innovation and Innovators
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- Aveda
- L’Occitane en Provence
- L'Occitane en Provence Immortelle - Very Precious Regenerating Concentrate
- Origins/MAC
- Origins
- Origins Youthtopia - Age Correcting Serum
- RoC/Neutrogena
- Kiehl’s
- Clinique
- Clinique Turnaround—Radiance Peel Once A Week
Retail Channels
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- Key point
- FDMx sales
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- Figure 10: U.S. FDMx sales of facial skincare, by retail channel, 2006 and 2008
Retail Channels—Drug Stores
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- Key point
- Drug stores reign supreme in personal care
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- Figure 11: U.S. FDMx sales of facial skincare at drug stores, 2003-08
Retail Channels—Other
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- Key point
- Food stores try to compete
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- Figure 12: U.S. FDMx sales of facial skincare at food stores, 2003-08
Retail Channels—Natural channel/SPINS
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- Sales of facial skincare in the natural channel
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- Figure 13: Natural product supermarket retail sales of facial skincare, at current prices, three years ending November 4, 2008
- Implications
- Natural channel sales by segment
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- Figure 14: Natural product supermarket retail sales of facial skincare, by segment, 2006 and 2008
- Facial skincare natural channel
Advertising and Promotion
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- Overview
- St. Ives
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- Figure 15: Television ad for St. Ives Scrub, 2008
- Aveeno
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- Figure 16: Television ad for Aveeno Night Cream, 2008
- L’Oréal
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- Figure 17: Television ad for L’Oréal’s RevitaLift, 2008
- Neutrogena
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- Figure 18: Television ad for Neutrogena Age Reverse, 2008
- Olay
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- Figure 19: Television ad for Olay Definity, 2008
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- Figure 20: Television ad for Olay Skin Intervention, 2008
Facial Skincare Usage
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- Usage of different types of products
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- Figure 21: Facial skincare products used, by gender, November 2008
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- Figure 22: Facial skincare products used, by age, November 2008
- Product attributes
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- Figure 23: Ingredients found in skincare products typically used, by gender, November 2008
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- Figure 24: Ingredients found in skincare products typically used, by age, November 2008
- Form of skincare products used
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- Figure 25: Form of skincare products typically used, by gender, February-March 2008
- Brand of moisturizer used
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- Figure 26: Brands of moisturizer used, by gender, February-March 2008
- Form of facial cleansing/medicated products used
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- Figure 27: Forms of facial cleansing/medicated products used, by gender, February-March 2008
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- Figure 28: Forms of facial cleansing/medicated products used, by age, February-March 2008
- Purpose of facial cleansing or medicated products
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- Figure 29: Forms of facial cleansing/medicated products used, by gender, February-March 2008
- Brands of medicated skincare products used
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- Figure 30: Brands of medicated skincare products used, by gender, February-March 2008
- Incidence of buying prestige brands
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- Figure 31: Prestige brands of skincare products used, by gender, November 2008
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- Figure 32: Prestige brands of skincare products used, by age, November 2008
Attitudes Towards Facial Skincare
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- Brand loyalty
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- Figure 33: Degrees of brand loyalty to facial skincare products, November 2008
- Figure 34: Degrees of brand loyalty to facial skincare products, by gender, November 2008
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- Figure 35: Degrees of brand loyalty to facial skincare products, by age, November 2008
- Where facial skincare users get their information
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- Figure 36: Sources of information on which products to use, by gender, November 2008
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- Figure 37: Sources of information on which products to use, by age, November 2008
The Teen Consumer—Product Usage
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- Teens and facial skincare
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- Figure 38: Types of facial cleansing/medicated products used—teens, by age and gender, May 2007-June 2008
- Facial cleansing and medicated products
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- Figure 39: Forms of facial cleansing/medicated products used—teens, by gender, May 2007-June 2008
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- Figure 40: Brands of facial cleansing/medicated products used—teens, by gender, May 2007-June 2008
- Moisturizers/creams/lotions
- Types used
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- Figure 41: Types of moisturizers/creams/lotions used—teens, by gender, May 2007-June 2008
- Brands used
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- Figure 42: Brands of moisturizer used—teens, by gender, May 2007-June 2008
Race and Hispanic Origin
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- Usage of different types of products
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- Figure 43: Facial skincare products used, by race/Hispanic origin, November 2008
- Product attributes
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- Figure 44: Ingredients found in skincare products typically used, by race/Hispanic origin, November 2008
- Incidence of buying prestige brands
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- Figure 45: Prestige brands of skincare products used, by race/Hispanic origin, November 2008
- Where facial skincare respondents get their information
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- Figure 46: Sources of information on which products to use, by race/Hispanic origin, November 2008
Cluster Analysis
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- Family and in-store
- Traditional minimalists
- Combination connoisseurs
- Cluster Characteristics
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- Figure 47: Facial skincare product user clusters, November 2008
- Figure 48: Description of skin type, by facial skincare product user clusters, November 2008
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- Figure 49: Skincare product repertoire, by facial skincare product user clusters, November 2008
- Figure 50: Ingredients found in skincare products typically used, by facial skincare product user clusters, November 2008
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- Figure 51: Degrees of brand loyalty to facial skincare products, by facial skincare product user clusters, November 2008
- Figure 52: Sources of information on which products to use, by facial skincare product user clusters, November 2008
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- Figure 53: Prestige brands purchased, by facial skincare product user clusters, November 2008
- Figure 54: Purchases of professional or Doctor-branded products, by facial skincare product user clusters, November 2008
- Cluster demographics
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- Figure 55: Facial skincare product user clusters, by gender, November 2008
- Figure 56: Facial skincare product user clusters, by age, November 2008
- Figure 57: Facial skincare product user clusters, by household income, November 2008
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- Figure 58: Facial skincare product user clusters, by race, November 2008
- Figure 59: Facial skincare product user clusters, by Hispanic origin, November 2008
- Methodology
Custom Consumer Groups
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- Usage of different types of products
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- Figure 60: Facial skincare products used, by men with/without children, November 2008
- Ingredients in products
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- Figure 61: Ingredients found in skincare products typically used, November 2008
IRI/Builders—Key Household Purchase Measures
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- Skincare
- Overview of skincare purchases
- Facial cleansers
- Brand map
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- Figure 62: Brand map, selected brands of facial cleansers, by household penetration, 2008*
- Brand leader characteristics
- Key purchase measures
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- Figure 63: Key purchase measures for the top brands of facial cleansers, by household penetration, 2008*
- Acne treatments
- Brand map
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- Figure 64: Brand map, selected brands of acne treatments, by household penetration, 2008*
- Brand leader characteristics
- Key purchase measures
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- Figure 65: Key purchase measures for the top brands of acne treatments, by household penetration, 2008*
- Facial anti-aging
- Brand map
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- Figure 66: Brand map, selected brands of facial anti-aging, by household penetration, 2008*
- Brand leader characteristics
- Key purchase measures
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- Figure 67: Key purchase measures for the top brands of facial anti-aging, by household penetration, 2008*
- Facial moisturizers
- Brand map
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- Figure 68: Brand map, selected brands of facial moisturizers, by household penetration, 2008*
- Brand leader characteristics
- Key purchase measures
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- Figure 69: Key purchase measures for the top brands of facial moisturizers, by household penetration, 2008*
Appendix: Other Useful Consumer Tables
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- Figure 70: Type of skincare products typically used, by age, February-March 2008
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- Figure 71: Brands of medicated skincare products used, by age, February-March 2008
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- Figure 72: Brands of medicated skincare products used, by age, February-March 2008
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- Figure 73: Brands of medicated skincare products used, by race/Hispanic origin, February-March 2008
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Appendix: IRI/Builders Panel Data Definitions
Appendix: Trade Associations
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