Table of Contents
Issues in the Market
-
- Main issues
- Definition
- Abbreviations
Insights and Opportunities
-
- Hello, gorgeous
- Hitting the target
- It’s all about me
Market in Brief
-
- Tough trading times…
- …but the battle continues
- Nightclub visiting
- The nightclub crowd
- Visitors habits and attitudes
- What do they want?
Fast Forward Trends
-
- User Generated Content
- What’s it about?
- Observations
- What next?
- Tracking Our Location
- What’s it about?
- What we’ve seen
- What next?
Internal Market Environment
-
- Key points
- Frequent visitors deserting the dance floors
-
- Figure 1: Frequency of visiting nightclubs, 2003-08
- Nearly a million consumers lost
-
- Figure 2: Frequency of visiting nightclubs, percentages applied to population numbers, 2003 and 2008
- Industry clampdown on minors
-
- Figure 3: Frequency of visiting nightclubs by 15-17-year-olds, 2003-08
- The character of nightclub visitors
- Attitudes towards drinking
-
- Figure 4: Frequency of visiting night clubs, by agreement with lifestyle statements on drinking, 2008
- Attitudes towards fashion and events
-
- Figure 5: Frequency of visiting night clubs, by agreement with lifestyle statements on fashion and events, 2008
- Other attitudes
-
- Figure 6: Frequency of visiting night clubs, by agreement with selected lifestyle statements, 2008
- Regulations
Broader Market Environment
-
- Key points
- The faltering economy
- Performance in the last downturn paints a bleak picture
-
- Figure 7: Trends in selected areas of discretionary expenditure, at current and constant prices, 1989-1994
- Treats and eating out head spending cutbacks
-
- Figure 8: Areas where consumers would cut back spending, July 2008
- Increase in older clubbers over next five years
-
- Figure 9: Trends in the age structure of the UK population, 18-34, 2003-13
- Characteristics of 18-24-year-olds
-
- Figure 10: Demographic profile of 18-24-year-olds, 2008
- Tuesday? It must be student night
Competitive Context
-
- Key points
- Pubs and clubs both see difficult times
-
- Figure 11: Consumer expenditure on selected leisure goods and activities, 2002-07
- Huge increase in premises licences
-
- Figure 12: Premises licences* by licensable activity, England and Wales, 31 March 2007 & 2008**
- 24-hour drinking remains rare
-
- Figure 13: Premises licences with 24-hour alcohol provision by premises type, England and Wales, 31 March 2008
- Regulated entertainment
-
- Figure 14: Premises licences by regulated entertainment type*, England and Wales, 31 March 2008
- The picture in Scotland
Strengths and Weaknesses in the Market
-
- Strengths
- Vibrant youth scene
- Resilient customers
- Increased opportunities
- Fantastic venues
- New ways of operating
- Weaknesses
- Tough market conditions
- Operational challenges
- Business failures
- Continual investment required
- Struggle to be the ‘next big thing’
Who’s Innovating?
-
- Key points
- Eco clubbing
- Baby Loves Disco
Market Size and Forecast
-
- Key points
- Trends in admissions and turnover
-
- Figure 15: Trends in nightclub admissions and turnover, 2003-13
- Licensing Act hits admissions
- Credit crunch takes a bite out of market
- Uncertain future for all
- Factors used in the forecast
Market Share
-
- Key points
- Market share by venue
-
- Figure 16: Nightclub operators, by brands and number of venues*, December 2008
Companies and Products
-
- Key points
- Nightclub companies continue to fold
- Nightclub companies
- Luminar Group Holdings PLC
- Novus Leisure Limited
- 3D Entertainment Group Limited
- Yellowhammer Bars
- G1 Group PLC
- Nexum Leisure Limited
- Tokyo Industries
Brand Communication and Promotion
-
- Key points
- Above-the-line advertising falls by almost 50%
-
- Figure 17: Advertising expenditure for nightclubs and discotheques, 2004-07
- Press advertising takes over
-
- Figure 18: Advertising expenditure for nightclubs and discotheques, by main media type, 2004-07
- Leading advertisers
-
- Figure 19: Advertising expenditure by leading nightclub and discotheque operators, 2004-07
Nightclub Visitors
-
- Key points
- Types of clubber
-
- Figure 20: Type of clubber, October 2008
- Age has biggest effect on attendance
-
- Figure 21: Type of clubber, by age, October 2008
Where to Go?
-
- Key points
- Which factors rank highest?
-
- Figure 22: Ranking of most important factors in choice of nightclub, October 2008
- Play that funky music
- Top three choices
-
- Figure 23: Most popular factors in choice of nightclub (ranked three or higher), October 2008
- Regular clubbers more sensitive to added extras
-
- Figure 24: Factors in choice of nightclub (ranked three or higher), by type of clubber, October 2008
Attitudes Towards Nightclubs
-
- Key points
- Are nightclubs redundant now?
-
- Figure 25: Attitudes towards nightclubs, October 2008
- Attitudes towards nightclubs, by type of clubber
-
- Figure 26: Attitudes towards nightclubs, by type of clubber, October 2008
What Appeals Most?
-
- Key points
- Extra features for added attraction
-
- Figure 27: Ranking of most appealing features for a night out at a nightclub, October 2008
- Top three most appealing features
-
- Figure 28: Ranking of most appealing features for a night out at a nightclub (ranked three or higher) October 2008
- Regular clubbers like to chill-out
-
- Figure 29: Appealing features for a night out at a nightclub (ranked three or higher), by type of clubber, October 2008
Targeting Opportunities for Nightclubs
-
- Key points
- Factors used when choosing a nightclub – average rankings
-
- Figure 30: Average ranking scores for factors in choice of nightclub, by type of clubber, October 2008
- Type of music wins for all
-
- Figure 31: Top 5 important factors in choice of nightclub according to average rankings, by type of clubber, October 2008
- Enthusiasts vs indifferent clubbers
-
- Figure 32: ‘Nightclub enthusiasts’ and ‘Indifferent clubbers’, October 2008
- Enthusiasts need to get out more
-
- Figure 33: ‘Nightclub enthusiasts’ and ‘Indifferent clubbers’ by visiting of nightclubs, October 2008
- Music still wins out
-
- Figure 34: Top 5 important factors in choice of nightclub by ‘Nightclub enthusiasts’ and ‘Indifferent clubbers’, October 2008
- Live music top feature
-
- Figure 35: Average ranking scores for appealing features for a night out at a nightclub, by type of clubber, October 2008
- Film screenings second choice for regular clubbers
-
- Figure 36: Top 5 appealing features for a night out at a nightclub, October 2008
- Live music and a place to chill
-
- Figure 37: Average ranking scores for appealing features for a night out at a nightclub, by ‘Nightclub enthusiasts’ and ‘Indifferent clubbers’, October 2008
- Similar add-ons required
-
- Figure 38: Top 5 appealing features for a night out at a nightclub by ‘Nightclub enthusiasts’ and ‘Indifferent clubbers’, October 2008
Appendix – Broader Market Environment
-
-
- Figure 39: Trends in personal disposable income and consumer expenditure, 2003-13
- Figure 40: Trends in the age structure of the UK population, aged 18-35, 2003-13
-
Appendix – Nightclub Visitors
-
- Type of clubber – detailed demographics
-
- Figure 41: Type of clubber, by demographic sub-group, October 2008
Appendix – Where to Go?
-
- Top-ranked factors in choice of nightclub – detailed demographics
-
- Figure 42: Number one-ranked factors in choice of nightclub, by demographic sub-group, October 2008
- Factors in choice of nightclub, by type of clubber
-
- Figure 43: Hardcore/occasional clubbers’ ranking of most important factors in choice of nightclub, October 2008
- Figure 44: Sporadic clubbers’ ranking of most important factors in choice of nightclub, October 2008
- Figure 45: Lapsed clubbers’ ranking of most important factors in choice of nightclub, October 2008
- Most popular factors in choice of nightclub (ranked three or higher)
-
- Figure 46: Most popular factors in choice of nightclub (ranked three or higher), by demographic sub-group, October 2008
- Figure 47: Next most popular factors in choice of nightclub (ranked three or higher), by demographic sub-group, October 2008
-
- Figure 48: Factors in choice of nightclub (ranked three or higher), by type of clubber, October 2008
Appendix – Attitudes Towards Nightclubs
-
- Attitudes towards nightclubs – detailed demographics
-
- Figure 49: Most popular attitudes towards nightclubs, by demographic sub-group, October 2008
- Figure 50: Next most popular attitudes towards nightclubs, by demographic sub-group, October 2008
- Top-ranked factors in choice of nightclub, by most popular attitudes towards nightclubs
-
- Figure 51: Factors in choice of nightclub (ranked three or higher), by most popular attitudes towards nightclubs, October 2008
- Figure 52: Factors in choice of nightclub (ranked three or higher), by next most popular attitudes towards nightclubs, October 2008
- Combinations of attitudes towards nightclubs
-
- Figure 53: Most popular combinations of attitudes towards nightclubs, October 2008
- Figure 54: Next most popular combinations of attitudes towards nightclubs, October 2008
Appendix – What Appeals Most?
-
- Features that would appeal, by type of clubber
-
- Figure 55: Hardcore/occasional clubbers’ ranking of most appealing features for a night out at a nightclub, October 2008
- Figure 56: Sporadic clubbers’ ranking of most appealing features for a night out at a nightclub, October 2008
- Figure 57: Lapsed clubbers’ ranking of most appealing features for a night out at a nightclub, October 2008
- Top-ranked features that would appeal – detailed demographics
-
- Figure 58: Most popular appealing features for a night out at a nightclub (ranked three or higher), by demographic sub-group, October 2008
- Figure 59: Next most popular appealing features for a night out at a nightclub (ranked three or higher), by demographic sub-group, October 2008
-
- Figure 60: Appealing features for a night out at a nightclub (ranked three or higher), by most popular attitudes towards nightclubs, October 2008
- Figure 61: Appealing features for a night out at a nightclub (ranked three or higher), by next most popular attitudes towards nightclubs, October 2008
Appendix – Targeting Opportunities for Nightclubs
-
-
- Figure 62: ‘Nightclub enthusiasts’ and ‘Indifferent clubbers’, by demographic sub-group, October 2008
-
Back to top