Table of Contents
Issues in the Market
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- Key issues
- Definitions
- Abbreviations
Insights and Opportunities
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- Food for thought
- Out and about
- Personalisation for business
Market in Brief
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- Market growth slows
- Hotel industry begins to feel economic gloom…
- …but budget sector finds silver lining
- Short but sweet
- Capital gains
- Greenies, discounters and fashionistas
- Premium potential and golden oldies
- Family favourites and the lure of good food
- Going private and looking to 2012
Fast Forward Trends
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- Trend 1: Fresh Travel
- What’s it about?
- What’s it mean?
- What’s next?
- Trend 2: That's (Home) Entertainment!
- What’s it about?
- What’s it mean?
- What’s next?
Internal Market Environment
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- Key points
- Domestic doldrums…
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- Figure 1: Domestic holidays, 2003-13
- …boosted by holiday spend
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- Figure 2: Domestic holidays expenditure, 2003-13
- Short support
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- Figure 3: Volume and value of domestic city/short break market, 2002-08
- Cautious corporate climate
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- Figure 4: Business travel market size by volume, 2001-08
- Businesses go budget
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- Figure 5: Business travel market size by expenditure, 2001-08
- The inbound effect
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- Figure 6: Inbound visitors to the uk by reason for trip, 2002-07
- Private equity ownership – is it a positive trend?
- A sporting chance
- Construction boom despite gloom
Broader Market Environment
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- Key points
- Consumer confidence crashes
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- Figure 7: GfK NOP consumer confidence index, July 2007-June 2008
- Recession rumours abound…
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- Figure 8: Trends in personal disposable income and consumer expenditure, 2003-13
- …and hoteliers feel the pinch
- ABC all the way
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- Figure 9: Forecast adult population trends, by socio-economic group, 2003-13
- The silver surfers and golden oldies
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- Figure 10: Forecast adult population trends, by lifestage, 2003-13
- Shop and stay
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- Figure 11: Trends in the age structure of the UK population, by gender, 2003-13
- Who’s in the house?
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- Figure 12: UK household sizes, 2003-13
- Get connected and book it!
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- Figure 13: British internet penetration at home/work/place of study or elsewhere, by gender, age, socio-economic group, region and working status, 2003-08
- Holiday – priority number one
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- Figure 14: Top 10 UK spending priorities for year ahead, January 2005, 2007, 2008
- Euro go zone
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- Figure 15: Sterling exchange rates, 2005-08
Competitive Context
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- Key points
- UK holds top spot in terms of occupancy rates
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- Figure 16: Occupancy % of hotel rooms in EU countries, 2007
- French fancy
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- Figure 17: Performance indicators of hotels in key European destinations, 2007
- Low cost flights falter
Strengths and Weaknesses in the Market
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- Green dream
- Budget buddies
- In fashion
- Book a room and get covered
- Overseas trends – coming this way?
- Utilising the local workforce
Market Size and Forecast
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- Key points
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- Figure 18: The hotel market, by revenue, 2003-13
- Room rate and RevPAR increase ahead of occupancy
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- Figure 19: Performance indicators for UK hotels, 2002-07
- Factors used in the forecast
Segment Performance
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- Key points
- Business buoys up the market
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- Figure 20: Hotel market mix analysis for UK, London, England, Scotland and Wales by stays, 2007
- London-centric performance
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- Figure 21: Hotel performance indicators for UK, London, England, Scotland and Wales, 2007
- Stays at home more popular
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- Figure 22: Last 12 months, stays at hotels – domestic and abroad, 2008
- Multiple stay UK
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- Figure 23: Last 12 months, number of stays at hotels – domestic and abroad, 2008
- How many stays?
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- Figure 24: Average number of hotel stays, holiday and/or business, 2008
- Figure 25: Frequency of stay abroad and in Britain over the past 12 months, holiday and/or business, 2008
- Business stays at home
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- Figure 26: Frequency of hotel stay on business – domestic and abroad
- Major budget chains reign
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- Figure 27: Budget hotels, stays last/last but one holiday, 2008
- Full or half board most popular
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- Figure 28: Type of holiday accommodation used for last UK holiday, 2008
- Budget boosts stays
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- Figure 29: Type of holiday accommodation used for last UK holiday, 2004-08
- Holiday trends
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- Figure 30: Hotel visitors holiday trends, 2003-08
- September, the new August
- Lets go…now!
- Cheap flights and internet rule
- Location vacation
Market Share
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- Key points
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- Figure 31: Top ten hotel operating companies in the UK (number of hotels), 2003, 2006 and 2008
- Figure 32: Top ten hotel operating companies in the UK (number of rooms), 2003, 2006 and 2008
Companies and Products
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- Key points
- Accor
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- Figure 33: Accor brands in the UK, 2008
- Britannia Hotels
- De Vere Group
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- Figure 34: De vere group brands in the UK, 2008
- Hilton Hotels Corporation
- InterContinental Hotels Group plc (IHG)
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- Figure 35: Intercontinental brands in the UK, 30 June 2008
- Marriott
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- Figure 36: Marriott brands in the UK, 2008
- MacDonald Hotels & Resorts
- Ramada Jarvis
- Shearings Holiday
- Thistle Hotels
- Travelodge
- Whitbread plc
- Other corporate groups
- Carlson Companies
- Malmaison/Hotel Du Vin
- Starwood Hotels & Resorts
- Other budget hotel operators
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- Figure 37: Selection of other budget hotel brands in the UK, 2008
- Franchisers and marketing consortia
- Best Western
- Choice Hotels UK
- QMH
- Other large marketing consortia
Brand Elements
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- Brand map
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- Figure 38: Attitudes and usage of hotel brands, August 2008
- Travelodge
- What the brand is trying to achieve
- What the consumer thinks
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- Figure 39: Attitudes towards the Travelodge brand, August 2008
- Hilton
- What the brand is trying to achieve.
- What the consumer thinks
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- Figure 40: Attitudes towards the Hilton brand, August 2008
- Ibis
- What the brand is trying to achieve
- What the consumer thinks
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- Figure 41: Attitudes towards the Ibis brand, August 2008
- Premier Inn
- What the brand is trying to achieve
- What the consumer thinks
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- Figure 42: Attitudes towards the Premier Inn brand, August 2008
- Thistle
- What the brand is trying to achieve
- What the consumer thinks
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- Figure 43: Attitudes towards the Thistle brand, August 2008
- Brand qualities of budget hotel brands
- Travelodge, Premier Inn, and Holiday Inn are seen as most reliable
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- Figure 44: Personalities of various hotel brands, August 2008
- Experience of hotel brands
- Travelodge is most popular
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- Figure 45: Consumer usage of various hotel brands, August 2008
- Brand intentions for hotel brands
- Thistle has plenty of potential
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- Figure 46: Consideration of various hotel brands, August 2008
- Brand momentum for hotel brands
- Most well-known brands judged favourably
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- Figure 47: Momentum of various hotel brands, August 2008
- Brand motivation for hotel brands
- Business stays are a matter of convenience
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- Figure 48: Motivation for choosing various hotel brands, August 2008
- Brand satisfaction for hotel brands
- Marriott shows most overall satisfaction.
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- Figure 49: Satisfaction with various hotel brands, August 2008
- Brand commitment to hotel brands
- Hotels struggle for exclusive loyalty
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- Figure 50: Commitment to various hotel brands, August 2008
- Round up
Hotel Stays
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- Key points
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- Figure 51: Stays in UK hotels in past 12 months, August 2008
- Wealthy stays
- Shall we stop… but for how long?
- It’s a family affair
- City slickers…
- …and a sporting chance
Hotel Facilities
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- Key points
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- Figure 52: Hotel facilities worth paying for, August 2008
- Young guns will pay
- Pool pulls the ladies
- Flexibility and food
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- Figure 53: Which type of visitor (holiday, family-related, business stay or other) is willing to pay for facilities? August 2008
Attitudes Toward Hotels
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- Key points
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- Figure 54: Attitudes towards UK hotels, August 2008
- Women book it
- Budget youth
Hotel Associations
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- Key points
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- Figure 55: Most popular associations with hotels by order of preference
- A treat or a sleep?
Reason for Stay
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- Key points
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- Figure 56: Reason for staying in a hotel in the UK in the last 12 months, August 2008
- Short breaks for all
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- Figure 57: Reason for hotel stay by type of visitor in the last 12 months, August 2008
Hotels Targeting Opportunities
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- Key points
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- Figure 58: Hotel associations preference, august 2008
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- Figure 59: Segmentation on basis of attitudes towards hotels, August 2008
- Super Positive (29% of adults aged 16+ or 14.7 million adults)
- Positive (22% of adults aged 16+ or 11.2 million adults)
- Neutrals (20% of adults aged 16+ or 10.2 million adults)
- Negative (14% of adults aged 16+ or 7.1 million adults)
- Very Negative (6% of adults aged 16+ or 3.0 million adults)
- Not Bothered (9% of adults aged 16+ or 4.5 million adults)
Appendix – Hotel Stays
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- Figure 60: Most popular type of stay in UK hotels in past 12 months by detailed demographics, August 2008
- Figure 61: Popular types of stay in UK hotels in past 12 months by detailed demographics, August 2008
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- Figure 62: Least popular types of stay in UK hotels in past 12 months, by demographics August 2008
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Appendix – Hotel Facilities
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- Figure 63: Most popular hotel facilities willing to pay for by detailed demographics, August 2008
- Figure 64: Least popular hotel facilities willing to pay for by detailed demographics, August 2008
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Appendix – Attitudes Toward Hotels
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- Figure 65: Most popular attitudes towards hotels by detailed demographics, August 2008
- Figure 66: Least popular attitudes towards hotels by detailed demographics, August 2008
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Appendix – Reasons for Stay
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- Figure 67: Reasons for stay by type of visitor, august 2008
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Appendix – Hotel Targeting Opportunities
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- Figure 68: Hotel associations by target groups, August 2008
- Figure 69: Detailed demographics of target groups, august 2008
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- Figure 70: Type of stay by target group, August 2008
- Figure 71: Facilities willing to pay a premium for by target group, August 2008
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- Figure 72: Attitudes toward hotels by target group, August 2008
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