Since 2002 and Mintel’s last report, the range of burger products on offer has evolved and grown, driven by trends in the wider food market towards more premium, global and healthy recipes. A major factor in this behaviour has been the growing success of the barbecue market and the association between burgers and outdoor eating. However many households are resistant to burger products, perceiving them in the context of unhealthy junk food or simply not shopping in the category at all.

Using the latest consumer research, market size data and trend analysis, this report provides vital new insight into the current state of the market and its prospects, investigating its driving forces, segmentation, supply structure and sales forecasts.

Mintel’s findings offer you a unique way of understanding consumer trends and the attitudes of the market’s key target audiences, enabling you to tailor your marketing to real demand, both tactically and strategically. Use Mintel’s research to avoid market pitfalls, discover sector opportunities, identify growth potential and maximise your sales.