Table of Contents
Scope and Themes
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- What you need to know
- Data sources
- Consumer survey data – methodology
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- Enrollment going up
- Consumer perception
- HSAs in the market
- HSAs as investment
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- Figure 1: Account balances as a percentage of HSA enrollees, 2008
- HSAs at retirement
- HSA distribution channels
- What the consumer thinks
Insights and Opportunities
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- Presidential politics
- The universal need for health care
- HSA investment opportunities
Fast Forward Trends
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- Trend: Simplification
- What we’ve seen
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- Figure 2: UnitedHealthcare HSA100 email advertisement, 2008
- Figure 3: State Farm Bank HSA direct mail advertisement, 2008
- Implications
- Trend: My financial service
- What we have seen
- Implications
Market Size and Forecast
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- Key points
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- Figure 4: Total HSA accounts, March 2005-January 2008
- Figure 5: Proportion of the HSA market in individual, small group, and large group plans, 2006
Competitive Context
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- Pricing
- HSAs through financial institutions
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- Figure 6: Preference for HSA provider, July 2008
- Competition by state
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- Figure 7: HSA enrollees, by state, January 2008
- HSA legal issues
- Competition from Medical Savings Accounts
- Competition based on perception
Segment Performance
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- Key points
- Small groups on the rise
- Individual market by age
- Large group coverage
Marketing Channels
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- Key points
- Preference for banks
- Types of HSA investment vehicles
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- Figure 8: Type of investment preferred for HSA account, non-HSA owners by gender, July 2008
Market Drivers
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- Employer accounts driving market
- A rise in healthcare spending
- Limited use of HSA accounts
Leading Companies
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- Key points
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- Figure 9: Total direct mail volume for HSA providers, 2008
- Figure 10: Types of fees charged by HSAs, 2006
- Top performing HSA banks
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- Figure 11: Top HSA providers, by deposits, 2006
Brand Qualities
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- Brands and investment alternatives
Innovation and Innovators
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- Major industry developments
Advertising and Promotion
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- Online advertising
- HSA direct mail advertising
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- Figure 12: Exante bank direct mail to consumer creative, 2008
- Figure 13: Blue Cross Blue Shield of Arizona direct mail ad for health coverage, 2008
- HSA email advertising
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- Figure 14: Advanta Bank B2B broker email ad, 2008
- Figure 15: Golden Rule email advertisement, 2008
- Print advertisements
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- Figure 16: BCBS of Kansas City print advertisement, March 2008
- Figure 17: Home Federal Bank print advertisement, 2008
The Consumer
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- Key points
- Interest in HSAs
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- Figure 18: Interest in having an HSA account, by age and gender, July 2008
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- Figure 19: Interest in HSA accounts, by race and Hispanic origin, July 2008
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- Figure 20: Interest in HSA accounts, by income, July 2008
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- Figure 21: Interest in HSA accounts, by region, July 2008
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- Figure 22: Interest in having an HSA account, by number of people in HH, July 2008
- Perceived disadvantages of HSAs
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- Figure 23: Disadvantages of HSAs, by income, July 2008
- How HSA money would be invested
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- Figure 24: Investment type, by income, July 2008
- Preference as to type of financial institution
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- Figure 25: Financial institution, by income, July 2008
Cluster Analysis
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- Summary
- Uneducated and Uninterested
- Higher Income HSA Hopefuls
- Totally Disinterested
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- Figure 26: HSA clusters, July 2008
- Figure 27: Do you have, or would you be interested in having such a health savings account and health insurance plan? by HSA clusters, July 2008
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- Figure 28: HSA clusters by gender, July 2008
- Figure 29: HSA clusters by age group, July 2008
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- Figure 30: HSA clusters by income group, July 2008
- Figure 31: HSA clusters by race, July 2008
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- Figure 32: HSA clusters by Hispanic origin, July 2008
Custom Consumer Groups
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- Key points
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- Figure 33: Percentage of interest in HSAs, by marital status, July 2008
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- Figure 34: Percentage of interest in HSAs, by age & gender, July 2008
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- Figure 35: Percentage of interest in HSAs, by age & race, July 2008
- HSA Disadvantages
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- Figure 36: Disadvantages of HSAs, by gender & income, July 2008
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- Figure 37: Disadvantages of HSAs, by age & gender, July 2008
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- Figure 38: Disadvantages of HSAs, by age & ehtnicity, July 2008
- HSA Advantages
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- Figure 39: Advantages of HSAs, by age & gender, July 2008
- Type of investment
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- Figure 40: Preferred investment type, by gender and age, July 2008
- Type of financial institution
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- Figure 41: Preferred type of institution for HSA account type, by gender and income, July 2008
- Paying for retirement
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- Figure 42: Method of paying for retirement medical costs, by gender & age, July 2008
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- Figure 43: Method of paying for retirement medical expenses, by gender & income, July 2008
Appendix: Trade Associations
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