Mintel’s exclusive consumer research shows that the two most important features for parents choosing baby transport equipment are safety and portability. Concerned mothers are willing to pay more for products to ensure their children’s safety, but they are still looking for good value. Comparative pricing information is increasingly available from the internet, forcing retailers to enhance branding and the tactile qualities of in-store shopping.

The fall in the UK birth rate has caused concern for manufacturers and retailers in the baby transport market in recent years. Yet there is still hope as the value of the market continues to grow due to new product development and greater disposable incomes among parents.

Find out more in this report about how manufacturers are creating combination travel systems to appeal to parents’ desires for flexibility in use. Also, how does the increased number of older, working mothers affect the baby transport market? Will car seats soon be a thing of the past?

For the purpose of this report, two main areas of baby transport equipment are covered: baby carriages (wheeled goods) and accessories, including prams, convertibles, raincovers, insect nets, etc, and car seats and in-car restraints, such as seats, belts, car booster seats, and related accessories. Second-hand goods are outside the scope of this report, although they are discussed with respect to the impact of their sale on the market.

Other reports of relevance include:

-- Nursery Equipment – UK Report, Market Intelligence -- October 2004

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