After undergoing a stage of rapid growth followed by a period of decline between 1998 to 2003, the market for powered two wheelers is now entering a fascinating stage in its cycle. During this five-year review period, the market grew by 30% in volume terms and, while the number of registrations declined in 2003, the market performed better than expected in light of the economic conditions. Evolving transport and congestion charge policies, shifting demographic trends and the continuing prevalence of issues such as affordability and safety are all expected to have particular influence on the future shape of the market.

With authoritative market analysis providing insight into all the key industry issues, Mintel’s research offers marketers a valuable overview of the factors that are influencing the various market dynamics. Designed to inform and focus marketing activity, Mintel’s analysis highlights areas of potential that will maximise your sales and increase both your share and understanding of the impact on your sector. Integral to this is analysis of the latest consumer research, carried out exclusively for Mintel. Designed to identify key target groups for manufacturers and retailers, consumer research in this report identifies the major attitudes towards scooters and motorcycles. By analysing the media and retail preferences of consumer with both positive and negative perceptions of two wheelers, Mintel’s research highlights the key marketing messages that could be applied to encourage more consumers to indulge in this mode of transport.