The German clothes washing products market is estimated at €1,862 million in 2008, an overall drop of 2.3% on 2007 and 7.1% on 2003. The largest decline came within specialist detergents and ironing aids while stain removers and fabric fresheners are showing stagnation. Fabric conditioners are the only growing category, thanks to innovative fragrance technology and an upgrade in product image.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Market in Brief
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Market Size and Forecast
Segment Performance
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Consumer – Pan-European Overview
Consumer – Trends in Germany
Consumer – Usage and Attitudes
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion
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Market sizes
