The Spanish retail market for deodorants and bodysprays continues to grow, albeit at a slower rate than in previous years. In 2008, sales were up by just under 3% on 2007, to take the market to €303 million, an increase of 34% on 2003.

The market is increasingly mature and due to an already high penetration rate there is little chance of expanding the current consumer base. Suppliers have attempted to add value by segmenting their product offering by introducing deodorants with cosmetic properties and products aimed at specific age groups.

The countries examined within the Consumer Goods Intelligence series of reports are France, Germany, Italy, Spain and the UK.

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