Hard discounters account for a relatively small portion of the all-Ireland grocery market (Aldi represents 5% of the market, while Lidl holds 8%), however, they have the opportunity to maximise their market share by capitalising on the growing trading-down trend evident in today’s cash-strapped market.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Insights and Opportunities
Market in Brief
Fast Forward Trends
Market
Market
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Issues in the Market
Internal Market Environment
Broader Market Environment
Strengths and Weaknesses
Consumer
Consumer
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Where do Consumers Shop?
Consumer Typologies
Data
Data
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Appendix
Other
Innovation in Value Brands
Growth of the Hard Discounters
Competitor Reaction
Shopping Priorities
Important Factors When Shopping
6th July 2009
Not satisfied with stealing share of the Irish grocery market, Aldi and Lidl plan diversification into travel and convenience sectors. |
What factors are driving consumers’ purchasing decisions?
