Table of Contents
Issues in the Market
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- Key themes
- Definition
Insights and Opportunities
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- Communicate healthiness through packaging and design
- Portion control
- Make it impulse
Fast Forward Trends
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- Trend 1: Customization
- What's it about?
- What we've seen
- What’s next?
- Trend 2: Authenticity
- What we've seen
- What’s next?
- Trend 3: Brand Cooperation
- What's it about?
- What we've seen
- What’s next?
Market in Brief
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- RTD expansion
- Premix spirits opportunity
- Premix cocktails innovation
- Confined to take home
- Niche market
- Confused boundaries
Internal Market Environment
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- Key points
- Binge drinking scapegoat
- Natural and authentic
- Blind tasting
- Simplexity
- On-trade
- Festivals fever
- Green issues
- Packaging
- Watching the Waistline
Broader Market Environment
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- Key points
- Smoking ban not all that bad after all
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- Figure 1: How the smoking ban has affected pub visiting habits, July 2008
- Labelling units
- Duty increases
- Population changes
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- Figure 2: Trends and projections in UK population (‘000s), by age group, 2003-13
- Credit crunch
- Strict advertising rules
Competitive Context
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- Key points
- Drinking repertoires widen
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- Figure 3: UK volume sales of alcoholic drinks, by type, 2005-07
- Popularity of wine
- Free-pouring long drinks
- Latin quarter
- Fruitful spirits
- Cold as ice
Strengths and Weaknesses in the Market
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- Classic mixed spirits with a twist
- Make way for the big brands
- Cocktails made easy for pubs
- Natural development
- The complete package
- Own-label developments
- Alcohol smoothies
Market Size and Forecast
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- Key points
- Double-digit growth…
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- Figure 4: UK retail sales of premix spirits and cocktails, 2007-08 (to end of year)
- ….albeit from a small base
- The future of the market
- A niche but growing market
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- Figure 5: Forecast of pre-mixed spirits volume, 2007-13
- Figure 6: Forecast of current and real value of pre-mixes, 2007-13
- Cocktails to overtake spirits by 2013
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- Figure 7: Forecast of market share of cocktails and spirits, 2007-13
Segment Performance
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- Key points
- Premix spirits dominance
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- Figure 8: UK retail sales of premix spirits and cocktails, by type, 2007-08
- Premixed spirits – the long drink opportunity
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- Figure 9: UK retail sales of premix spirits, 2007-08
- Premix cocktail growth
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- Figure 10: UK retail sales of premix cocktails, 2007-08
Market Share
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- Key points
- Manufacturer shares
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- Figure 11: Manufacturers’ branded shares (value) in the premix spirits and cocktails market, 2007-08
- Diageo dominance
- Greenall’s is No.1 premix spirit
- New entrants
Companies and Products
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- Key points
- Diageo
- G&J Greenall
- Anglo Drinks
- Manchester Drinks Co
- Global Brands Ltd
- West Eleven
- Halewood International
- Beverage Brands
- Own-label
- Others
Brand Communication and Promotion
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- Key points
- Advertising costs
- Fresh communication
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- Figure 12: Main monitored media advertising expenditure by advertiser, 2004-08
Channels to Market
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- Key points
- Off-trade bias
- On-trade rejecters or slow to adopt?
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- Figure 13: Sales of premix spirits and cocktails, by trade, 2007-08
- Supermarkets lead the way
The Consumer – Usage
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- Key points
- General alcohol consumption decline
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- Figure 14: Consumption of alcoholic drinks in the last 12 months, by location, 2003-07
- Penetration reaches one in five
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- Figure 15: Types of spirit mixables drinks drunk in the last year, May 2008
- Older, richer and wiser
- Potential penetration
- Consumption frequency needs to be increased
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- Figure 16: Changes in alcoholic cocktail consumption in the last two years, May 2008
The Consumer – Attitudes and Motivations
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- Key points
- Social gathering important
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- Figure 17: Attitudes towards alcohol occasions, May 2008
- Cocktails cost
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- Figure 18: Consumer attitudes towards cocktails, May 2008
- Hassle factor
The Consumer – Further Analysis
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- Key points
- Collective consumption
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- Figure 19: Attitudes towards drinking alcohol at home
- Cocktail drinkers fall into four distinct attitudinal groups
- Identifying targets
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- Figure 20: Groups split according to their attitudes towards cocktails
- DIY Phobics (10%)
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- Figure 21: How DIY Phobics differ attitudinally from the other groups
- Thrill Seekers (10%)
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- Figure 22: How Thrill Seekers differ attitudinally from the other groups
- Alco Frugal (13%)
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- Figure 23: How the Alco-frugal differ attitudinally from the other groups
- No spirit (67%)
Appendix
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- Advertising data
- Abbreviations
Appendix: The Consumer – Usage
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- Figure 24: Trends for alcohol consumption by frequency and location, 2003-07
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- Figure 25: Trends for alcohol consumption, by alcohol type, 2003-07
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- Figure 26: Usage of premixed spirits and alcoholic carbonates in the past 12 months, by demographic, 2007
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- Figure 27: Frequency of overall usage of premixed spirits and alcoholic carbonates in the past 12 months, by demographic, 2007
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- Figure 28: Frequency of in-home usage of premixed spirits and alcoholic carbonates in the past 12 months, by demographic, 2007
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- Figure 29: Frequency of usage elsewhere of premixed spirits and alcoholic carbonates in the past 12 months, by demographic, 2007
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- Figure 30: Trends for frequency of usage of premixed spirits and alcoholic carbonates in the past 12 months, 2003-07
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- Figure 31: Trends for frequency of usage of premixed spirits and alcoholic carbonates by alcoholic drinkers in the past 12 months, 2003-07
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Appendix: The Consumer – Attitudes and Motivations
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- Figure 32: Attitudes towards alcohol consumption, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, technology usage, newspaper readership, commercial TV viewing, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, May 2008
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- Figure 33: Attitudes towards alcohol consumption, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, technology usage, newspaper readership, commercial TV viewing, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, May 2008
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- Figure 34: Attitudes towards alcohol consumption, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, technology usage, newspaper readership, commercial TV viewing, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, May 2008
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- Figure 35: Types of premixed drinks drunk in the last year, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, technology usage, newspaper readership, commercial TV viewing, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, May 2008
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- Figure 36: Types of premixed drinks drunk in the last year, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, technology usage, newspaper readership, commercial TV viewing, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, May 2008
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- Figure 37: Changes in alcoholic cocktail consumption in the last two years, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, technology usage, newspaper readership, commercial TV viewing, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, May 2008
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- Figure 38: Changes in alcoholic cocktail consumption in the last two years, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, technology usage, newspaper readership, commercial TV viewing, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, May 2008
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- Figure 39: Consumer attitudes towards cocktails, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, technology usage, newspaper readership, commercial TV viewing, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, May 2008
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- Figure 40: Consumer attitudes towards cocktails, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, technology usage, newspaper readership, commercial TV viewing, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, May 2008
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- Figure 41: Consumer attitudes towards cocktails, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, technology usage, newspaper readership, commercial TV viewing, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, May 2008
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Appendix: The Consumer – Further Analysis
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- Figure 42: Demographics of the attitudinal groups
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