PCs and Laptops - Italy - August 2009
PCs and Laptops - Italy - August 2009

Mintel’s report series “PCs and Laptops” in 2009 covers the six largest PC retail markets in Europe.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market in Brief
Report Scope

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Broader Market Environment
Competitive Context
Channels of Distribution
Market Size and Forecast

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Retail Competitor Analysis
Media Markt/Saturn

Other

CDC Computer Discount
DSG International (PC World/PC City)
Wellcome (Datamatic Group)