Table of Contents
Market in Brief
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- The future
- Market size and performance
- The competitive landscape
Report Scope
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- Technical notes
- Definitions
- Financial definitions
- Currencies
- Country codes
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- Figure 1: Country codes
- VAT
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- Figure 2: Europe: Standard VAT rates, 2007
Broader Market Environment
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- Positive factors
- Negative factors
- Population decline
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- Figure 3: Germany: Population trends, 2002-07
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- Figure 4: Germany: Population, by age group, 2006, 2010 (f) and 2015 (f)
- Economy
- Strong GDP growth, but consumption has not picked up
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- Figure 5: Germany: Gross domestic product, 1996-2007
- Consumer spending remains weak
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- Figure 6: Germany: Consumer expenditure, 1997-2007
- Inflation on the rise
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- Figure 7: Germany: Consumer prices, 1999-2007
The Market in Context
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- Key findings
- Minimal spending growth
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- Figure 8: Germany: Consumer spending on selected categories of goods, 2003-07
- Price deflation
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- Figure 9: Germany: Consumer price indices for major product categories, 1998-2007
- Channels of distribution
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- Figure 10: Germany: Estimated channels of distribution for clothing, 2007
Sector Size and Forecast
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- Key findings
- Economic outlook
- Retail prospects
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- Figure 11: Germany: Retail sales, 2003-12
- Enterprise data
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- Figure 12: Germany: Clothing retailers, enterprise numbers, 2001-05
Retail Competitor Analysis
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- Key findings
- Bargain hunters
- Tough competition
- C&A stays ahead, looks to Avanti for future growth
- H&M steams ahead
- Esprit also increasing share
- Peek & Cloppenburg rules the upper end
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- Figure 13: Germany: Leading clothing specialists, 2007
- Market shares and evaluation
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- Figure 14: Germany: Leading clothing specialists’ market shares, 2007
Adler
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- Figure 15: Adler: Sales as share of clothing specialists’ retail sales in Germany, 2003-07
- History
- Financial performance
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- Figure 16: Adler: Group sales performance, 2003-07
- Store portfolio
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- Figure 17: Adler: Outlet data, 2003-07
- Retail offering
- Market positioning
- Product offer
- Brands
- Pricing
- Operational issues
- Advertising and marketing
- e-commerce and home shopping
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Benetton Group
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- Figure 18: Benetton (Europe): Sales as share of clothing specialists in Europe, 2003-07
- Strategic evaluation
- History
- Financial performance
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- Figure 19: Benetton Group: Group financial performance, 2003-07
- Store portfolio
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- Figure 20: Benetton Group: Outlet data, 2003-07
- Retail offering
- Market positioning
- Product offer
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- Figure 21: Benetton Group: Sales by brand, 2007
- Advertising and marketing
- e-commerce and home shopping
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C&A
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- Figure 22: C&A: Sales as share of clothing retailers’ sales in Europe, 2005-07
- Figure 23: C&A Germany: Sales as share of clothing retailers’ sales in Germany, 2003-07
- Strategic evaluation
- History
- Financial performance
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- Figure 24: C&A: Group sales performance, 2005/06-2007/08
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- Figure 25: C&A: Share of group sales by market, 2007/08
- Store portfolio
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- Figure 26: C&A: Outlet data, 2003/04-2007/08
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- Figure 27: C&A, Sales per Outlet in selected countries, 2005-07
- Figure 28: C&A: Fascias operated by C&A in Europe, 2008
- Retail offering
- Market positioning
- Brands and product offer
- Pricing
- Operational issues
- Advertising and marketing
- e-commerce and home shopping
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Diramode
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- Recent history
- Financial performance
- Store portfolio
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- Figure 29: Diramode: Outlet data, 2006
- Retail offering
- Market positioning, products and brands
- Operational issues
- e-commerce and home shopping
Esprit
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- Figure 30: Esprit: Sales as share of clothing specialists’ sales in Europe, 2003-07
- History
- Financial performance
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- Figure 31: Esprit: Group financial performance, 2002/03-2006/07
- Figure 32: Esprit: Sales performance by channel and region, 2002/03-2006/07
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- Figure 33: Esprit: Sales performance by region, 2002/03 and 2006/07
- Store portfolio
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- Figure 34: Esprit: Outlet data, 2002/03-2006/07
- Figure 35: Esprit: Store network by region and type, June 2007
- Retail offering
- Market positioning
- Brands and product offer
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- Figure 36: Esprit: Product mix, 2006/07
- Pricing
- e-commerce and home shopping
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Grupo Inditex
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- Figure 37: Grupo Inditex: Sales as share of clothing specialists’ sales in Europe, 2003-07
- Strategic evaluation
- Recent history
- Financial performance
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- Figure 38: Grupo Inditex: Group financial performance – continuing operations, 2003/04-2007/08
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- Figure 39: Grupo Inditex: Sales growth by type, 2003/04-2007/08
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- Figure 40: Grupo Inditex: Estimated sales in key European markets, 2004/05-2007/08
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- Figure 41: Grupo Inditex: Consolidated sales by geographic region, year to January 2004-08
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- Figure 42: Grupo Inditex: Sales performance by fascia, 2003/04-2007/08
- Store portfolio
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- Figure 43: Grupo Inditex: Outlet and country numbers, 2003/04-2007/08
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- Figure 44: Grupo Inditex: Outlet numbers by fascia, 2003/04-2007/08
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- Figure 45: Grupo Inditex: Outlet data by fascia, 2003/04-2007/08
- Figure 46: Grupo Inditex: European outlet numbers by country and fascia, January 2008
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- Figure 47: Grupo Inditex: Breakdown of proportion of company owned and franchise stores, by fascia, 2006-07
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- Figure 48: Grupo Inditex: Expansion plans, 2008
- Retail offering
- Market positioning
- Zara
- Massimo Dutti
- Bershka
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- Figure 49: Grupo Inditex: Company websites, 2008
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H&M Hennes & Mauritz
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- Figure 50: H&M Hennes & Mauritz: Sales as share of clothing specialists’ sales in Europe, 2003-07
- Figure 51: H&M Hennes & Mauritz: Sales as share of clothing specialists’ sales in the UK, 2003-07
- Strategic evaluation
- Recent history
- Financial performance
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- Figure 52: H&M Hennes & Mauritz: Group financial performance, 2002/03-2006/07
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- Figure 53: H&M Hennes & Mauritz Sales by: country, 2002/03-2006/07
- Store portfolio
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- Figure 54: H&M Hennes & Mauritz: Outlet data, 2003-07
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- Figure 55: H&M Hennes & Mauritz: Sales per outlet, 2003-07
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- Figure 56: H&M Hennes & Mauritz: Comparison of percentage increase in sales vs percentage increase in outlet numbers, European markets, 2005/06-2006/07
- Retail offering
- Market positioning
- Brands
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- Figure 57: H&M, own brand portfolio, 2008
- Product offer/pricing
- H&M – Cos
- Operational issues
- Advertising and marketing
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- Figure 58: H&M Hennes & Mauritz: Breakdown of advertising expenditure in the UK, 2007
- e-commerce and home shopping
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Kenvelo
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- Recent history
- Financial performance
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- Figure 59: Kenvelo: Group sales performance, 2005-07
- Store portfolio
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- Figure 60: Kenvelo: Outlet data, 2003-07
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- Advertising and marketing
- e-commerce and home shopping
KiK
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- Figure 61: KiK: Sales as share of clothing specialists’ retail sales in Europe, 2003-07
- Figure 62: KiK (Germany): Sales as share of clothing specialists’ retail sales in Germany, 2003-07
- History
- Financial performance
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- Figure 63: Kik: Group financial performance, 2003/04-2007/08
- Store portfolio
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- Figure 64: Kik: Outlet data, 2004-08
- Retail offering
- Market positioning
- Product offer
- Pricing
- Advertising and marketing
- e-commerce and home shopping
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Mango Group
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- Figure 65: Mango Group: Sales as share of clothing specialists’ sales in Europe, 2003-07
- Figure 66: Mango Spain: Sales as share of all clothing specialists’ sales in Spain, 2003-07
- Strategic evaluation
- Recent history
- Financial performance
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- Figure 67: Mango Group: Group financial performance, 2003-08
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- Figure 68: Mango: Estimated performance by major markets, 2007
- Store portfolio
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- Figure 69: Mango Group: Outlet data, 2002-07
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- Figure 70: Mango Group: Breakdown of stores in Europe, 2004-08
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- Advertising and marketing
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- Figure 71: Mango: Breakdown of advertising expenditure in the UK, 2007
- e-commerce and home shopping
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New Yorker
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- Figure 72: New Yorker: Sales as share of clothing specialists’ retail sales in Europe, 2003-07
- Figure 73: New Yorker (Germany): Sales as share of clothing specialists’ retail sales in Germany, 2003-07
- Recent history
- Financial performance
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- Figure 74: New Yorker: Estimated Group sales performance, 2003-07
- Store portfolio
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- Figure 75: New Yorker: Outlet data, 2003-07
- Figure 76: New Yorker: Outlet data by country, 2004-07
- Retail offering
- Market positioning
- Brands and product offer
- Pricing
- Advertising and marketing
- e-commerce and home shopping
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Peek & Cloppenburg (Düsseldorf)
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- Figure 77: Peek & Cloppenburg (Düsseldorf): Group sales as share of European clothing specialists’ sales, 2003-07
- Figure 78: Peek & Cloppenburg (Düsseldorf): Total German sales as share of German clothing specialists’ sales, 2004-07
- Strategic evaluation
- History
- Financial performance
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- Figure 79: Peek & Cloppenburg (Düsseldorf): Group financial performance, 2003-07
- Store portfolio
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- Figure 80: Peek & Cloppenburg (Düsseldorf): Outlet data, 2003-07
- Figure 81: P&C (Düsseldorf): Outlets by country, 2003-07
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- Operational issues
- e-commerce
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Takko
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- Figure 82: Takko: Sales as share of clothing specialists’ sales in Europe, 2003-07
- History
- Financial performance
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- Figure 83: Takko: Group sales performance, 2002/03-2006/07
- Store portfolio
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- Figure 84: Takko: Outlet data, 2002/03-2006/07
- Retail offering
- Market positioning
- Brands and product offer
- Pricing
- Operational issues
- Advertising and marketing
- e-commerce and home shopping
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