 In 2008, broadcast sponsorship revenues declined 2.3%, significantly less steep than the 4.2% fall in overall advertising revenues. The broadcast sponsorship market is also expected to be more resilient, bouncing back with 5% growth in 2009 and breaking through the £300 million barrier during 2010.Although radio has doubled its share of sponsorship revenues in under a decade, its earning power has begun to stall as the advertising ...
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Do Consumers Recognise TV Sponsorships?
Do Consumers Recognise Radio Sponsorships?
Attitudes Towards Broadcast Sponsorships
TV Sponsorship Awareness
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Appendix – Do Consumers Recognise TV Sponsorships?
Appendix – Do Consumers Recognise Radio Sponsorships?
Appendix – Attitudes Towards Broadcast Sponsorship
Appendix – TV Sponsorship Awareness
23rd October 2009
Advertiser-funded programming is paving the way for increasingly innovative off-air activations of broadcast sponsorships.
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