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Italy, Germany, France, Spain & Poland
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OUR RESEARCH METHODOLOGY
With the growth of on-demand services, consumers now have more ways of watching TV than ever before, while the growing popularity of personal video recorders (PVRs) is allowing greater control over viewing schedules. Customisation is clearly a growing trend, but what effect is this having on traditional TV models?
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Future Opportunities
Market in Brief
MarketMarket
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Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Digital TV Market
Segment Performance
ConsumerConsumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Platform Penetration
PVR Trends
Online TV Viewing
Attitudes Towards TV Watching and Schedules
Targeting the New Breed of TV Viewer
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Appendix – Internal Market Environment
Appendix – Broader Market Environment
Appendix – Platform Penetration
Appendix – PVR Trends
Appendix – Online TV Viewing
Appendix – Attitudes Towards TV Watching and Schedules
Appendix – Targeting the New Breed of TV Viewer
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