This report examines the current state of childhood obesity in the U.S. and focuses on parents’ opinions on obesity’s cause, its prevalence and things that parents—and children—can do to combat it.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Obesity Statistics
Contextualizing Childhood Obesity
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Kids’ Eating Habits
Advertising in an Era of Childhood Obesity
The Sedentary Lifestyles of Kids and Teens
Kids’ Exercising Habits
Parents are Concerned about their Kids’ Eating and Exercising Habits
Attitudes and Opinions about Childhood Obesity
What Could Help?
Parental Scorecard
On the Front Lines: The Opinions of Parents with Obese/Overweight Kids
Cluster Analysis
Custom Consumer Groups
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Innovation and Innovators: How the Food Industry is Trying to Help
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations
12th May 2009
Celebrity status can still act as a powerful instigator for changing consumer behaviour on a large scale.
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Childhood obesity rates have leveled off—but that is not necessarily all good. Too many children currently suffer from obesity; the leveling off may not indicate an improvement in the overall situation but may instead represent the point at which “there are no more kids who can be overweight” because of genetics and overall predisposition to the condition
