This is the first time that Mintel has produced a separate report looking at the market for, and developments in, in-home drinking. In-home drinking has been rising in popularity in the UK for some time and the current recession is likely to increase its share of the total drinks market as consumers try to save money by drinking out less.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Future Opportunities
Market in Brief
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Market Size
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Background: Factors Driving the Rise of In-home Drinking
The Impact of the Recession on In-Home Drinking
The Consumer – Competitive Context
Consumer Usage
Consumer Attitudes – Drivers of In-home Drinking
Consumer Attitudes – The Importance of Offers
Targeting Opportunities
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: The Consumer – Competitive Context
Appendix – Consumer Usage
Appendix – Consumer Attitudes
Appendix – Consumer Targets
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An investigation into the internal and broader macroeconomic factors impacting on the market, including changing social and demographic trends.
