 Health advice is constantly in the media and just under 10m people try to keep up to date with such health advice. However, the vast majority of these (just under 9m) admit that conflicting advice is confusing.The majority of consumers (23m) believe they know what to do to keep healthy and 14m are committed to leading a healthier lifestyle. Women, over-55yr olds and ABC1s have the highest levels of ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Future Opportunities
Market in Brief
The Media Landscape
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Influence of New Technology
Celebrity and Food
Strengths and Weaknesses of Media Influence
Food Trends
The Consumer – Attitudes towards Health
The Consumer – Influences on Consumers’ Food Choices
The Consumer – Changing Consumer Attitudes
Target Groups
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Brand Communications
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix
Appendix – Internal Market Environment
Appendix – The Media Landscape
Appendix – Role of New Technology
Appendix – Brand Communications
Appendix – The Consumer – Attitudes towards Health
Appendix – The Consumer – Influences on Consumers’ Food Choices
Appendix – The Consumer – Changing Consumer Attitudes
Appendix – Target Groups
8th October 2009
A third (13m) of people claim to be uninfluenced by the media although most are making real changes to their eating habits. |
