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OUR RESEARCH METHODOLOGY
Mintel estimates that the over 55s spend in the region of £614 million on haircare, skincare and colour cosmetics. This is the equivalent to £35 per person in 2009. However, innovation in products that target more than the beauty-related age concerns of this demographic could substantially grow this spend.
Mature beauty is an emerging market, yet despite a raft of innovation in anti-ageing products, most cosmetics and toiletries companies tend ...
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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ConsumerConsumer
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Use of Cosmetics and Toiletries Amongst the Over-55s
Consumer Age-related Beauty Concerns
Consumer Purchase of Cosmetics and Toiletries
Attitudes Towards Cosmetics and Toiletries
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Appendix
Appendix – Use of Cosmetics and Toiletries Amongst the Over-55s
Appendix – Consumer Age-related Beauty Concerns
Appendix – Consumer Purchase of Cosmetics and Toiletries
Appendix – Attitudes Towards Cosmetics and Toiletries
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