Outdoor Living - UK - July 2009
Outdoor Living - UK - July 2009

Total sales of garden products have struggled to grow in recent years, both because of a succession of poor summers, but also due to downward pressure on the prices of manufactured products such as barbecues and garden furniture. For many products retail prices now are what wholesale prices were previously, and manufacturers have also improved specifications so consumers who have been persuaded to buy are getting a lot more for ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Future Opportunities
Market in Brief

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Market Size and Forecast

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

What’s in the Garden?
Usage of the Garden
Consumer Attitudes and Typologies

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Companies and Brands
Brand Communication and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Internal Market Environment
Appendix – What’s in the Garden?
Appendix – Usage of the Garden
Appendix – Attitudes and Typologies