On the face of it, dark spirits (as defined by this report ie not including whisky) is a declining market populated by old-fashioned brands with a traditional image. However, if one looks beneath the surface, there are some signs of renewal, with golden rums showing the way to the rest of the industry and giving a good pointer as to how it should be done. Currently, golden rum is the ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Future Opportunities
Market in Brief
Market
Market
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Issues in the Market
Internal market environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Market Size and Forecast
Segment Performance
Channels to market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Frequency and Usage of Rum
The Consumer – Frequency and Usage of Brandy
The Consumer – Attitudes towards Dark and Golden Rum
The Consumer – Attitudes towards Cognac and Brandy
The Consumer – Target Groups for Dark and Golden Rum
The Consumer – Target Groups for Brandy and Cognac
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Elements
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix
Appendix – Internal Market Environment
Appendix – Who’s Innovating?
Appendix – The Consumer: Frequency and Usage of Rum
Appendix – The Consumer: Frequency and Usage of Brandy
Appendix – The Consumer: Attitudes to Dark and Golden Rum
Appendix – The Consumer: Attitudes to Cognac and Brandy
Appendix – The Consumer: Typologies
29th April 2009
The success of golden rum suggests ways in which dark rum, cognac and brandy can reach out to a younger and more female audience. |
How can suppliers broaden the customer base for dark spirits?
