The internet continues to change the way that people interact with media content and, just as traditional media evolved from printed material through audio to moving pictures, so a similar transformation is happening online. Greater penetration of home broadband means that more people are able to watch, download and upload video content, while video advertising is becoming an increasingly important marketing tool.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Future Opportunities
Market in Brief
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Market Size and Trends
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Who Watches, How and When?
Categories Watched
Attitudes Towards Online Video Content
Targeting Opportunities
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – Broader Market Environment
Appendix – Market Share
Appendix – Who Watches, How and When?
Appendix – Categories Watched
Appendix – Attitudes Towards Online Video Content
Appendix – Targeting Opportunities
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Who currently watches online video and how often?
