Table of Contents
Introduction
Data Sources
Overview
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- Intermediaries
- The challenge of credibility
What is Web 2.0?
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- Definitions
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- Figure 1: Top 20 websites visited globally, July 2008
The Internet and Travel
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- Figure 2: World Internet usage and population statistics, June 2008
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- Figure 3: Internet activities – What people do online, May 2008
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Web 2.0: Up Close and Personal
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- Blogs
- Blogging for business
- Micro-blogs
- Podcasts
- Social networks
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- Figure 4: Popular social networks, July 2008
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- Figure 5: Regional popularity of leading social networks, May 2007
- User reviews
- The consumer as a mystery shopper
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- Figure 6: Who do you trust?, 2006
- TripAdvisor
- Authenticity a key challenge
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- Figure 7: Most common themes by TripAdvisor rating, 2007
- Photos and video sharing
- Real Simple Syndication
- Tagging
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- Figure 8: An automatically generated tag cloud of this report, generated 1 August 2008
- Wikis
- Mash-ups
- Widgets
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- Figure 9: Analysis of travel-related widget available on alternative widget engines, August 2008
What Next?
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