Technological innovations have changed the basic framework of the American lifestyle. Three quarters of U.S. consumers are online, and 55% have broadband internet at home. This report focuses on how technological advances in consumer electronics, entertainment content, and communications have changed American life. Forward looking analysis of trends, particularly based on data by age, shows how the market landscape will react and respond to such changes in upcoming years ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Inspire Insights
Insights and Opportunities
Time Competition
Demographic Analysis of Time Competition
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Time Competition by Household Income
Activity Penetration
Dollar Competition
Electronics Stores
Tech Future
Storage and Subscriptions
PC Peripherals
Internet Usage
Race and Hispanic Origin
Cluster Analysis
Custom Consumer Groups
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Additional Consumer Tables by Gender
Appendix: Media Consumption Among Under-35s by Gender and Minority Status
Appendix: Content Storage Among Minority Respondents
Appendix: Trade Associations
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How has increased interest in and reliance on the internet affected attitudes, leisure activities and modes of communication?
