During the review period, the four leading national carriers faced increasing competition from prepaid offerings—in particular, unlimited calling plans with no annual contract requirement. Service providers are increasingly seeking ways to grow revenue from data plans; this appears to be the growth opportunity for the foreseeable future. Market participants are placing their bets on two competing 4G standards—WiMAX and LTE—and looking for ways to leverage the benefits ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Competitive Context
Market Size and Forecast
Segment Performance
Segment Performance—Voice Services
Segment Performance—Data and Other Services
Retail Channels
Market Drivers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Ownership
Service Plans and Contracts
Spend on Cell Service
Cell Phone Features and Usage
Entertainment Content Purchased for Cell Phones
Interest in New Mobile Services
Satisfaction with Mobile Services: Half Empty
The Impact of Race/Hispanic Origin
Hispanics by Language Spoken at Home
Cluster Analysis
Custom Consumer Groups
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Qualities
Innovation and Innovators
Advertising and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations
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Size and growth forecast for mobile services including voice and data segments
